GNT study reveals nutritional concerns / eating habits of women and men differ

04-Feb-2016 - Netherlands

Mierlo, 2nd February 2016 – When planning a culinary surprise for this year’s Valentine’s Day, one should pay close attention to the right food or drink in order not to leave a bad impression with their loved ones: women and men from all around the world are becoming increasingly sensitive towards products they consider unnatural. additives such as artificial colours and flavours have become a red rag for 67 percent of consumers worldwide. Price and brand loyalty, in comparison, are relevant to only 34 and 41 percent respectively. This is the result of a global consumer survey byGNT Group, leading global provider of Colouring Foods, and market research institute TNS.

GNT Group B.V.

Eating habits Men vs Women

If you look at the genders in detail, there are quite big differences in nutritional habits. In Spain, France or Germany, for example, the rate of females who consider healthy and natural food important is 16 to 22 percent higher than among males. In UK, Indonesia and China, on the contrary, it is the men who top women in their concern for a well-balanced diet.

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