WFSI presents exciting new food & beverage concepts

22-Apr-2016 - Germany

WFSI presents exciting new food & beverage concepts ADM, Stand 3E075, Djazagro, 18-21 April, Algeria ADM, Stand A.1.7, Agrofood, 26-28 April, Nigeria 

At this year’s food and beverage trade fairs in Algeria and Nigeria, WILD Flavors & Specialty Ingredients (WFSI), a division of Archer Daniels Midland Company (ADM), is demonstrating new concepts for the beverage and confectionary sector, allowing manufacturers to generate further growth. 

Be it popular still drinks, traditional malt beverages or unconventional carbonated thirst quenchers, WFSI again and again gives a unique and surprising touch to established products. Our ingredient specialists are presenting a series of current developments that specifically aim to position new product ideas to the African market. 

Still drinks: fruity combinations

A particular emphasis is placed on the still drinks market. In addition to the latest variants of ice tea, as well as its mouthfeel and fruit & veggie concepts, WFSI is presenting its new duo fruits range – consisting of compositions ranging from orange-mango and kiwi-banana to lemon-mint, with a juice content of mainly 10 to 20 percent, specifically adapted for regional popularity of full-bodied flavors. The popularity for these flavors is also covered by the juices and nectars primarily aimed at the premium segment, and available for tasting at the WFSI stand. 

Malt beverages – including modern variations Malt is firmly established in the African market as a basis for beverages. WFSI offers a wide range of concepts with varying malt content. To meet the increasing demand for “free-from” products, the company has now added gluten-free concepts to its portfolio, including dark malt cocos-caramel. 

Carbonated soft drinks: carbotanicals

With rising interest in carbonated drinks, WFSI is focused on incorporating regional preferences into products such as carbotanicals, recently developed for the African market. In this range, widely popular types of fruits such as citrus fruits or red fruits are combined with aromatic plants like mint or ginger. This gives rise to thirst quencher products that meet common expectations regarding fruity soft drinks, yet also exhibit surprising aromatic notes. 

Broad range of confectionary ingredients At both trade fairs, WFSI is presenting a range of “sweet temptations”, including hard caramels with either yogurt flavors or fruit granules. In addition, WFSI has developed colored mint granules with a refreshing effect for tablets. Manufacturers can therefore provide a cool response to the constant demand for surprising product innovations for various applications with spearmint and peppermint. 

Naturally colorful – as pretty as a rainbow More and more consumers are taking care to purchase foods that contain natural ingredients, or ingredients from a natural source. WFSI provides vibrant color solutions for the most varied requirements and soft claims through colorings Foodstuffs from NatureTM and Colors from Natural SourcesTM. At the trade fairs in Algeria and Nigeria, the experts are presenting examples of these colorful applications in products such as candy and chocolate drops.

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Topic world AI for food and beverages