Two out of three Germans give sweets as gifts during the Christmas season
Representative consumer survey
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Confectionery is one of the most popular gifts for many occasions in the lives of Germans. This is the result of a representative consumer survey commissioned by the Federation of the German Confectionery Industry (Bilendi/ 2025).
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The Advent and Christmas season is a very popular occasion for giving sweet treats. 66% of respondents would like to make other people happy with confectionery over the Christmas period.
However, "birthday" (77%) is the most popular occasion for giving sweets, followed by "a small thank you" (76%), "Advent/Christmas" (66%), Easter (65%) and "gifts for invitations" (60%).
A long way behind, respondents named "Mother's Day" (40%) as another occasion for giving sweets, followed by "Valentine's Day" (30%), "Halloween" (24%), "Anniversaries" (21%), "Weddings" (16%) and "Other (religious) holidays" (9%). "Just because, no special occasion" was cited by 34% of the 1,077 respondents. Multiple answers were possible.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.