McDonald's Testing Different-Sized Big Macs
McDonald's Corp. (MCD) is currently testing two new versions of its iconic Big Mac sandwich, Mac Jr. and Grand Mac, in Central Ohio and Dallas/Fort Worth regions. The company is also backing the products with a television advertising campaign.
The fast food giant is testing a bigger Big Mac called the Grand Mac, composed of a third-pound of beef split between two patties, two slices of American cheese, lettuce, minced onions and pickles on a larger sesame seed bun. It's priced at $4.89.
Meanwhile, the Mac Jr. cuts the Big Mac to one layer intended to be easily eaten on the go, and priced between $2.39 and $2.59. The classic Big Mac has one fifth pound of beef.
The test, which started on Tuesday, is being conducted in around 130 restaurants across Central Ohio and in the Dallas/Fort Worth area. The limited-time offer lasts through June 6 in Central Ohio.
McDonald's has always encouraged its local markets to make menu suggestions. The company reportedly has offered variations on the Big Mac in Korea, Japan, Germany, Australia and France.
Commenting on McDonald's Big Mac testing, brokerage firm Nomura said the tests are a sign of the company's evolving willingness to have no untouchables on the menu. It suggested that the fast-food chain do the same with its french fries. The analysts rated McDonald's shares at Buy with a price target of $138.
The company is also testing Johnsonville Brats for a limited time in 125 restaurants in Milwaukee. Brats, served with mustard and ketchup on a bratwurst bun, will be available until May 22. Earlier this year, McDonald's had tested the Chicken McGriddle breakfast sandwich. (dpa)
Other news from the department business & finance
