Boston Beer To Develop New HARD MTN DEW Alcoholic Beverage Under Partnership With PepsiCo
Photo by Jon Tyson on Unsplash
Under the planned business collaboration, Boston Beer Company will develop and produce new HARD MTN DEW and PepsiCo has set up a new entity to sell, deliver, and merchandise the product.
"The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love," said Dave Burwick, Boston Beer's CEO. (dpa)
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