McDonald's and MBRC the ocean Launch Anti-Littering Partnership
Joint cleanup campaigns are intended to document littering patterns and provide recommendations for action at local restaurant locations
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McDonald's Germany and MBRC the ocean are launching a partnership to jointly combat littering. As an official anti-littering partner, the environmental organization is contributing its technical expertise and advising McDonald's on how to strengthen the commitment of restaurants and employees as well as raise awareness of the issue.
As the largest chain restaurant company in Germany, McDonald’s aims to work even more effectively with MBRC the ocean to combat littering. The focus is on developing appropriate engagement initiatives and local litter cleanup campaigns.
McDonald’s Germany and MBRC the ocean combine local implementation capabilities with technical expertise. While McDonald’s contributes its restaurant network and the on-the-ground experience of franchisees and employees, MBRC provides technical guidance for the collaboration and supports it with insights from international anti-littering projects.
As part of joint local cleanup campaigns, the type and quantity of collected waste are documented and subsequently analyzed by MBRC the ocean. This allows for the identification of typical littering patterns and the derivation of concrete recommendations for action at each specific location. These findings are incorporated into information, training, and engagement programs designed to raise awareness, motivate, and empower crews, restaurants, and franchisees to get involved locally. In addition, external engagement activities are planned throughout the year to raise guests’ awareness about the careless disposal of packaging.
“McDonald’s Germany and its franchisees have been committed to combating littering for years. Together with MBRC the ocean, we want to further expand this commitment,” says Markus Weiß, Impact Lead and company spokesperson at McDonald’s Germany. “We want to raise awareness about the consequences of littering, further develop existing measures, and motivate as many people as possible to get involved.”
“An environmental NGO and Germany’s largest restaurant chain—what may seem like a contradiction at first glance is, for us, a logical conclusion. Because change doesn’t happen in a niche, but where millions of people are on the move every day,” says Sven Jacobi, founder of MBRC the ocean. “With McDonald’s, we’re achieving a reach that we, as an NGO, could never build on our own.”
The Mobile CleanUp Unit as a concrete offering for restaurants
The visible highlight of the partnership is the Mobile CleanUp Unit, a fully equipped response vehicle for cleanup and awareness campaigns in the vicinity of McDonald’s restaurants. Once a pilot phase is complete, franchisees will be able to use the unit for local initiatives. In addition, MBRC the ocean has developed a guide that allows a cleanup to be organized even without a support vehicle.
The vehicle made its first major public appearance last Saturday in Cologne-Kalk. There, McDonald’s employees and many other volunteers collected a total of over 20 kilograms of trash in about an hour around the McDonald’s restaurant on Istanbulstraße. Further deployments of the Mobile CleanUp Unit are planned at select locations. Information about the partnership can be found at cleanup.mcdonalds.de.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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