Tanqueray & Tonic 0.0% as the first non-alcoholic premix

15-May-2023 - United Kingdom

DIAGEO, one of the world's largest producers of premium spirits, has been enriching the booming ready-to-drink (RTD) market with not one but two strong innovations since April 2023, providing luxurious moments of enjoyment to go. With Tanqueray & Tonic, DIAGEO is setting premium accents in the popular RTDs, while Tanqueray & Tonic 0.0% will be the first non-alcoholic premix to enter the RTD category, providing more consumption occasions and more sales potential.


DIAGEO: Tanqueray RTD Innovations

This spring, retailers can expect two true premium potential premixes in the RTD category, as DIAGEO launches two innovations from Tanqueray, a particularly fast-growing gin brand in many European countries: Tanqueray & Tonic, which as a premium premix in the 250 ml slim can meets the needs of the target group for uncomplicated luxury moments to go, and Tanqueray & Tonic 0.0%, which is perfect for spontaneous early-evening socializing with friends and has the potential to become a top seller.

Both innovations score with the unmistakable, complex Tanqueray taste, which is the result of the finest and perfectly balanced botanicals and has been combined with a first-class premium tonic water.

In addition, the premium character of both premixes in particular should please the trade - for example, RTDs generally increase the average bong value, and the premiumization of the RTD category increases this profit potential even further. These are excellent revenue prospects, considering that RTD is the fastest growing category with 20% growth. Consumers, on the other hand, can enjoy perfect luxury moments of pleasure in true bar quality on many occasions, such as the spontaneous after-work drink, thanks to the slim can format of Tanqueray & Tonic and Tanqueray & Tonic 0.0%. The combination of premium and convenience meets exactly the taste of connoisseurs who place high demands on quality and convenience.

The alcohol-free Tanqueray & Tonic 0.0% is also a must-have - especially for the growing target group of conscious consumers. Already 50% of consumers place value on conscious consumption and as many as 87% of consumers in Germany are "open to non-alcoholic beverages". This expands the traditional consumption occasions: Spontaneous moment of enjoyment at home or on the go? Enjoying a non-alcoholic drink and then making your way home safely? No problem! Simply open the chilled can and enjoy! It couldn't be more uncomplicated. So the sales potential is high, because uncomplicated enjoyment that fits in with modern lifestyle and socializing is exactly what the young target group between 18 and 35 is looking for. Tanqueray & Tonic 0.0% thus combines two high-growth categories and their sales potential: the "Alc Free Spirits" category, which grew by 61.2% year on year, and the RTD category, with its explosive sales growth.

DIAGEO has two absolute trendsetters in its portfolio, whose stylish RTD cans attract attention on the shelves and land directly in consumers' shopping carts. Rarely do great sales opportunities come along in such an uncomplicated way. Just two real must-haves for retailers and consumers.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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