Aleph Farms submits Europe's first-ever request for cultured meat

28-Jul-2023 - Israel
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Aleph Farms, a cellular agriculture company that aims to improve sustainability, food safety and animal welfare in our food systems, announced today that it has submitted an application for regulatory approval to the Swiss Federal Office of Food Safety and Veterinary Affairs (FOSV) with the aim of selling the world's first Aleph Cuts branded cultured beef steaks in Switzerland. The submission is part of Aleph's collaboration with Migros, Switzerland's largest food company, which was instrumental in assessing the country's specific regulatory approval process.

"Food systems impact everyone, and it will take a coordinated effort between regulators, innovators and established players to ensure food security in a way that helps humanity live within the limits of the planet."

Aleph Farms has leveraged the expertise and infrastructure of leaders in food production, including Migros, which invested in the company for the first time in 2019 to help accelerate the growth, go-to-market activities and commercialization of Aleph Cuts worldwide. Together, Aleph and Migros have since conducted extensive consumer research in Switzerland and navigated the intricacies of the country's regulatory landscape for novel foods. As part of their agreement, the two companies will continue to develop a go-to-market strategy that involves the distribution and marketing of cultured meat through gourmet foodservice channels in Switzerland.

"Food systems impact everyone, and it will take a coordinated effort between regulators, innovators and established players to ensure food security in a way that helps humanity live within the limits of the planet," says Didier Toubia, co-founder and CEO of Aleph Farms. "At Aleph Farms, we carefully consider partnerships to ensure they reflect our core values and commitments to sustainability. Together with Migros, we are making cattle cells the third-largest category of livestock-derived food products, along with beef and milk. We look forward to working closely with the Swiss Federal Office of Food Safety and Veterinary Affairs to enable access to both high-quality nutrition and world-changing innovations."

Switzerland is a country with a strong inclination for innovation. According to a study conducted jointly by Aleph Farms and Migros, 74% of Swiss consumers are open to the idea of trying cultured meat, and are motivated by curiosity and a desire to align themselves with principles such as sustainability and animal welfare.

Cellular farming, combined with sustainable animal agriculture, can help to increase the resilience and stability of Swiss consumers' animal protein and fat supply. In addition, acceptance by Swiss consumers, known for their quality-conscious attitude to food, can contribute to the growth of farmed meat worldwide.

Later this year, Aleph Farms plans to launch Aleph Cuts in Singapore and Israel in limited quantities, and to offer exclusive tasting experiences with select partners, subject to regulatory approvals. Similarly, Aleph's regulatory team is working with regulatory authorities in various markets around the world, including Switzerland, to ensure full compliance with respective safety requirements.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in French can be found here.

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Topic world Food safety

Food safety is at the heart of the food and beverage industry. It ensures that the food we eat every day is not only nutritious, but also free of harmful contaminants. From field to plate, the industry monitors and regulates every step of the process with strict quality controls, advanced testing methods and continuous research.