New Year's resolutions: Germans toast to more time with friends and family

Rotkäppchen-Mumm Trendmonitor: Enjoyment at the end of the year

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Celebrate and enjoy together: In difficult times, community gains in importance. 42% of Germans plan to spend more time with family and friends in 2024. Among Gen Z, as many as 55% make this resolution.* This puts their loved ones ahead of the classic New Year's resolutions of doing more sport or advancing their career.


For 62 percent of Germans, traditions are an important anchor in times of crisis, according to the latest Rotkäppchen-Mumm trend study

In times of perma-crisis, the value of interpersonal relationships is increasing. This is not only reflected in the resolution to spend more time with friends and family. Small moments are also becoming more important: for 77%, meeting up with friends is a reason to get together. Three quarters of respondents value shared moments of enjoyment, such as a nice meal with selected drinks, as a little break from everyday life.*

"Society wants to counteract the general low mood by spending a lot of time together with loved ones and enjoying convivial gatherings over a nice meal with good drinks," says Christof Queisser, CEO of Rotkäppchen-Mumm. "This need to strengthen interpersonal relationships is also reflected in the growing importance of traditional festivities: For 62 percent, traditions are an important anchor in times of crisis*; their importance has risen by 36 percent since 2021," Queisser continues. One reason for this: Christmas creates a sense of cohesion and community for 74 percent, New Year's Eve for 61 percent*.

Germans' sense of tradition is also reflected in their classic choice of drink: In the run-up to Christmas, people drink mulled wine, at Christmas wine and sparkling wine belong on the festive table and on New Year's Eve they toast with sparkling wine.*

The study:

The "Genusskultur" trend study by Rotkäppchen-Mumm and Trendbüro has been published once a year at the end of 2021 and is dedicated to central questions relating to consumer behavior, preferences and occasions in a changing society. The current focus is on the effects of multiple crises on consumer behavior. The study combines findings from current sources and statistics with a representative survey of 2,000 adult respondents. This year's survey was conducted from 13.10. to 20.10.2023.

* Representative survey by Cint of 2,000 Germans of legal age who regularly consume wine, sparkling wine or spirits. (13.10. to 20.10.2023).

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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