Hochwald sells site in Lüneburg with the Elinas and Lünebest brands
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The cooperative dairy group Hochwald announces the intended sale of its production site in Lüneburg and the associated brands Elinas and Lünebest to Unternehmensgruppe Theo Müller. The transaction is subject to approval by the relevant competition authorities.
With the planned sale, Hochwald is pursuing its strategic orientation of concentrating its business activities more strongly on its core product ranges. Hochwald sees only limited development prospects for the Elinas and Lünebest brands within its own structure in the highly competitive yoghurt segment. With the Elinas brand, Hochwald has firmly established itself on the yoghurt shelf over the past 20 years.
The sale comprises the entire site, including the production facilities, storage areas and the brand rights of Elinas and Lünebest. The transaction will not be completed until the relevant competition authorities have given their approval.
"We have carefully considered this decision and are convinced that it is the right one in terms of the long-term successful development of the company," explains Detlef Latka, Chief Executive Officer of Hochwald Foods GmbH. "The planned sale will enable us to deploy our resources in a more targeted manner and further expand our strengths in key business areas such as drinking milk, condensed milk, quark, cheese and ingredients for Germany and export, particularly to third countries. At the same time, we are delighted that the Lüneburg site and the Lünebest and Elinas brands have found a new owner in the Unternehmensgruppe Theo Müller, which intends to continue the production site," continued Latka .
With the sale, which is still subject to the approval of the relevant antitrust authorities, Hochwald is continuing its long-term strategy of focusing its product portfolio, optimizing production processes and strengthening its competitiveness in the national and international market.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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