Strategic milestone: waterdrop becomes profitable and closes 2025 with strong growth
"2025 was a year in which many strategic decisions had an impact for waterdrop®"
Advertisement
Waterdrop® takes stock at the beginning of 2026 and reaches a significant milestone in the company's development: the company is profitable. This result is the consequence of a strategically strong year 2025, in which international brand growth, targeted partnerships, relevant product innovations and the consistent expansion of the omni-channel business successfully intertwined. In a persistently challenging economic environment, the Austrian scale-up has thus confirmed the sustainability of its globally oriented business model.
2025 as a key year for sustainable growth
The year 2025 began with a strong international signal for waterdrop®. As Official Bottle Partner of the Australian Open, the company was present at one of the world's biggest sporting events for the second time and once again positioned itself on the global stage. The partnership not only strengthened international brand awareness, but also provided important impetus early on in the year.
Omni-channel strategy as the foundation for economic development
A key driver of the positive development in 2025 was the consistent expansion of the global omni-channel strategy. waterdrop® relied on the interaction between the online store, its own stores, stationary retail, marketplaces such as Amazon and the B2B business. This broad, internationally scaled positioning proved to be decisive for reach, efficiency and economic stability and formed the basis for the successful conclusion of the financial year.
Austria as a stable domestic market with high relevance
In parallel with international developments, Austria confirmed its role as a key success factor in 2025. In the Austrian market, waterdrop® recorded growth in all sales channels, even in the double-digit percentage range in several areas. The store in Parndorf in particular once again underlined its importance and continues to be one of waterdrop®'s top-selling stores.
Thomas Heimer, Country Director Austria and Switzerland at waterdrop®, explains: "Austria is a key market for waterdrop®, where our omni-channel strategy is particularly clearly reflected. In 2025, we have seen that all channels have grown strongly and that stores, retail partnerships and digital touchpoints reinforce each other."
Partnerships with strategic added value
A defining element of 2025 was the targeted selection of partnerships. The strategic partnership with Ricola, which resulted in four jointly developed varieties, is particularly noteworthy. The collaboration between two brands with clear quality standards proved to be a successful addition to the portfolio.
The cooperation with Austrian Airlines also contributed to several strategic goals. In 2025, waterdrop® products became part of the in-flight offering and brought the brand to life where the original idea for waterdrop® was born: above the clouds. Integration into the in-flight service strengthened the international visibility of the brand and brought waterdrop® into direct contact with travelers.
In the Austrian market, the cooperation with Atlantic Brands, part of the international Atlantic Grupa, was also further expanded. After several years of successful cooperation, the partnership was specifically expanded to the domestic market in 2025. This enabled waterdrop® to strengthen its reach in Austria and ensure an even more consistent brand presence in the retail sector.
Product innovations and commitment to sport as growth drivers
2025 was also a successful year for waterdrop® in the product area. The Microenergy range based on natural caffeine became one of the most sought-after products within the waterdrop® community over the course of the year and established itself as a firm bestseller in the range. In addition, newly launched limited editions such as COLA ORANGE and the FUSION COLLECTION became important drivers within the portfolio.
In the sports sector, waterdrop® 2025 focused on continuity and targeted expansion. The company remained the official hydration partner of the ATP and continued to expand its team of athletes. In addition to four international tennis players, Aleksander Aamodt Kilde, an internationally renowned skier, also joined the team in 2025.
Outlook
Founder and CEO Martin Murray explains: "2025 was a year in which many strategic decisions had an impact for waterdrop®. The fact that we were able to close the financial year successfully is the result of consistent work over several years and gives us great confidence for the next steps."
With a profitable foundation, a strong domestic market in Austria and a clear international focus, waterdrop® is looking to the future with strength. The company believes it is well positioned to grow responsibly in the coming years and further expand its role as a successful international brand with Austrian roots.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
Other news from the department business & finance
Most read news
More news from our other portals
Something is happening in the food & beverage industry ...
This is what true pioneering spirit looks like: Plenty of innovative start-ups are bringing fresh ideas, lifeblood and entrepreneurial spirit to change tomorrow's world for the better. Immerse yourself in the world of these young companies and take the opportunity to get in touch with the founders.