Valeo Foods Group acquires Bulgarian sweet goods specialist
With this acquisition, Valeo Foods secures four local brands and a state-of-the-art production facility with approximately 450 employees
Valeo Foods Group announced that it has reached an agreement to acquire 100% of Prestige-96 AD (“Prestige”), a market-leading Bulgarian manufacturer of sweet baked goods.
Founded in 1996, Prestige is one of Bulgaria’s most established and trusted producers of biscuits, wafers and sweet snack products. It’s portfolio features some of the country’s most recognisable local brands including - Naya (Ная), Hyper (Хайпър), Mirage (Мираж) and Roden Kray (Роден Край). Prestige employs approximately 450 people across its operations.
The acquisition marks a significant milestone in Valeo Foods Group’s long-term growth strategy, focussed on acquiring market-leading, iconic local brands as part of its continued European expansion. As Valeo Foods Group’s eighth acquisition since 2022, Prestige reinforces the company’s ambition to strengthen its position as Europe’s leading sweet treats champion.
Integrating Prestige into the Group is expected to unlock significant strategic value. The combined business will accelerate growth in Bulgaria by enhancing cross-selling opportunities and capitalising on Prestige’s strong retailer relationships. The acquisition also creates new pathways to expand into adjacent snacking categories and broadening Valeo Food Group’s international footprint by leveraging the export strengths of both organisations to grow in existing and new markets.
In addition, Prestige brings a modern, well invested production and warehousing facility, enhancing the Group’s capacity, operational flexibility and overall efficiency.
Prestige’s experienced local management team shares Valeo Foods’ commitment to quality, operational excellence and long term business resilience. Their expertise and strong cultural alignment will play a key role in advancing the Group’s ambition to become Europe’s undisputed sweet treats champion.
Ronald Kers, CEO of Valeo Foods Group, commented: "Prestige is an exceptional business with outstanding brands, a strong market position, and a highly capable team. By combining Prestige’s category expertise with the scale of the Valeo Foods network, we see significant opportunities to accelerate growth, expand into new markets, and bring even more loved products to consumers across Europe. This acquisition is a clear investment in long term, sustainable growth, adding capabilities that naturally enhance our core business. We look forward to welcoming the Prestige team as we grow together.”
Darina Stoyanova, CEO of Prestige 96, said: “Prestige has grown into one of Bulgaria’s leading sweet snacking companies thanks to the dedication of our people and the trust of our consumers. Joining Valeo Foods gives us an even stronger platform to build on that success. By combining Prestige’s much loved brands with Valeo Foods’ international scale and capabilities, we see tremendous potential to grow our business, reach new markets and continue delivering the products consumers love.”
Completion of the transaction is subject to customary regulatory approvals in Bulgaria. Terms of the deal will not be disclosed.
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