Chick-fil-A Adds Breakfast Sandwich

19-Jul-2016 - USA

Chick-fil-A has added a new breakfast sandwich to its menu for the first time in six years, but axed its popular Spicy Chicken Biscuit in the process.

The new Egg White Grill, a protein-packed breakfast sandwich, is the first new breakfast entrée for the Atlanta-based quick-service restaurant chain since 2010.

Chick-fil-A, known for its fried chicken sandwiches, waffle fries and sweet tea, said the breakfast sandwich was launched nationwide on July 18.

However, Chick-fil-A's decision to stop serving the Spicy Chicken Biscuit was met with angry responses from its devoted fans, calling for the product to be returned to the breakfast menu.

Customers took to social media, expressing their frustration and disappointment with the company's decision. Many of them termed decision as ridiculous, with some of them calling for the fast-food chain's "market research team to be fired."

The Egg White Grill is a lower-calorie menu option made with a breakfast-sized portion of grilled chicken breast, grilled egg whites and American cheese served on a toasted multigrain English muffin.

The sandwich has 300 calories and 25 grams of protein and is intended to keep customers' hunger satisfied throughout their busy morning routines, according to Chick-fil-A. The price of the new offering starts at $3.35.
The new product makes Chick-fil-A one of the first fast-food restaurants to offer grilled chicken as a breakfast option. The company noted that the move is consistent with its efforts to offer a menu of choice that accommodates individual dietary preferences.

Chick-fil-A added breakfast to the menu in 1986, with the Chick-fil-A Chicken Biscuit. Its breakfast menu now includes Chick-n-Minis, a Breakfast Burrito, the Greek Yogurt Parfait and a fresh fruit cup.

As part of further changes to its breakfast menu, Chick-fil-A has increased the size of its Greek Yogurt Parfait, which originally launched in 2015, from 3.5 oz. to 5.5 oz. The resized Greek Yogurt Parfait is 180 calories, 12 grams of protein and starts at $2.95.

The fast-food chain has also added a new Sweet & Spicy Sriracha dipping sauce and three new sauce flavors Smokehouse BBQ, Garlic & Herb Ranch and Zesty Buffalo to its lunch and dinner line-up.
The company has developed the new sauces as part of efforts to meet changing customer tastes and flavor trends.(dpa)

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