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McCain Announces a Partnership with NUGGS


McCain Foods, the global leader in frozen French fries, potato specialties and appetizers, announces a new strategic partnership and lead investment in NUGGS, a New York based start-up which has developed an innovative plant-based chicken nugget alternative.

The partnership combines NUGGS pioneering textured pea protein technology and breakthrough research & development process with McCain’s production and commercial expertise to accelerate the brand’s growth and deliver market scale.

NUGGS research and development process is based on a unique iterative methodology, whereby the product is constantly improved based on continuous consumer feedback.

The latest version of NUGGS plant-based chicken nugget alternative accurately simulates traditional chicken nuggets and tastes great. Compared to an animal-based chicken nugget, the NUGGS product is higher in protein and lower in calories.

“NUGGS is an incredible product in itself and a very tasty chicken nugget simulation. Furthermore, the NUGGS teams approach to fast, iterative innovation, based on constant consumer feedback is a great way to create products people love”, says Mauro Pennella, Chief Growth Officer at McCain Foods.

McCain’s partnership in NUGGS is aligned to its long-term sustainability priorities and strengthens its role as a partner to food and farming technology entrepreneurs.

Facts, background information, dossiers
  • plant-based food
  • start-ups
  • McCain Foods
  • Partnership
  • pea proteins
More about McCain Foods
  • Companies

    McCain Foods Limited

    It's not surprising we're known for our fries. We prepare one in three eaten around the world. In fact, potatoes are central to our product ranges in almost every country in which we operate. And just like the farming families supplying us for three generations, we're passionate about potat ... more

More about NUGGS Labs
  • Companies

    NUGGS Labs, Inc

    NUGGS are made with a new texturized pea protein technology enabling us to create a tender and juicy nugget that is more advanced than an animal-based nugget. more

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