Mö Foods Expands Its Presence in the German Retail Market
Award-winning cheese alternatives made from Finnish oats are now also available at REWE Nord and EDEKA Nordwest
The Finnish food company Mö Foods is expanding its presence in Germany. Starting in October, Mö Chavre, Mö Greek Style, and Mö Mozzarella Style (grated) will be available at REWE Nord and EDEKA Nordwest. Mö was first listed in Germany in February 2026.
Mö produces plant-based alternatives to cheese that rival cow’s milk cheese in taste, texture, and melting properties—using just a few ingredients and minimal processing. The base is Finnish oats, which are processed using a proprietary method. Several Mö products have won awards, including Finnish Food Innovation of the Year in 2024, as well as Best Greek-Style Vegan Cheese (Mö Greek Classic) and Best No-Goat Vegan Cheese (Mö Chavre) in 2025 and 2026.
“Germany is a key market for us, and we’re very pleased that our presence here is growing so quickly,” says Annamari Jukkola, CEO and co-founder of Mö Foods. “With our new retail partners, we’re reaching customers during their regular weekly grocery shopping. That’s exactly where our products belong—not in a niche, but in everyday life.”
Plant-based products have long been part of everyday life in Germany: According to the 2025 Nutrition Report by the Federal Ministry of Agriculture, Food, and Home Affairs, 37 percent of people identify as flexitarians who eat meat only occasionally. 34 percent frequently buy vegetarian or vegan alternatives. This target group, in particular, expects no compromises when it comes to taste and versatility.
“We grew up on a dairy farm and know how much craftsmanship goes into making good cheese,” says Marjaana Vuorio, Chief Creative Officer and co-founder of Mö Foods. “We’re applying that same standard to oats. The fact that our products are now on the shelves of so many German supermarkets shows us that this approach is resonating here as well.”
The new listings continue a year in which Mö has grown significantly. In January 2026, the company secured €2.4 million in funding led by Nordic Foodtech VC to expand production and international growth. Shortly thereafter, Mö succeeded in entering the German retail market through a Europe-wide product competition organized by ProVeg and Lidl.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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