14-Sep-2020 - Beyond Meat

Beyond Meat Announces Production Facility In China

Alternative meat company Beyond Meat, Inc. is set to begin production of plant-based meat products for the Chinese market through a wholly-owned subsidiary in China. The trial production is expected to commence within a few months, with full scale production expected in early 2021.

An agreement to implement this was inked with the Jiaxing Economic & Technological Development Zone (JXEDZ) to design and develop manufacturing facilities in the JXEDZ.

JXEDZ is a historic and commercially important development zone in a strategic location near Shanghai, which is the country's biggest city and a global financial hub. It also has an excellent record in supporting the food industry.

"China is one of the world's largest markets for animal-based meat products, and potentially for plant-based meat," said Ethan Brown, CEO and founder of Beyond Meat.

The new manufacturing facilities in China will include a state-of-the-art production facility to manufacture plant-based meat products including beef, pork and chicken under the Beyond Meat brand in China.

U.S.-based Beyond Meat will be the first multinational company focused solely on plant-based meat production to bring its own major production facility into China, which is expected to be one of the most important markets in the world for Beyond Meat.

Beyond Meat said it will partner with the JXEDZ to develop two production facilities, including one claimed to be among the world's largest and technologically advanced plant-based meat factories.

In July, Beyond Meat struck a deal with Chinese e-commerce giant Alibaba Group Holding to launch its plant-based burgers in supermarkets and grocery stores across mainland China.

Beyond Meat also entered into a new partnership in June with Yum China, the local owner of KFC, Pizza Hut and Taco Bell, which together and some other brands have about restaurants across most cities in China. It began testing Beyond Meats products in mainland China, which could lead to a massive roll out of the products later on.

Beyond Meat's first entry into the Chinese market was facilitated through a partnership with Seattle-based coffee giant Starbucks in April to launch its plant-based platform in China, including a new food and beverage menu.

Starbucks worked with Beyond Meat to create three new dishes - Beyond Beef Pesto Pasta, Beyond Beef Classic Lasagna, and Beyond Beef Spicy & Sour Wrap.

According to Beyond Meat, they have also signed a new deal with a local food distributor Sinodis, which will enable them to be a supplier to restaurants and caterers across China.

Beyond Meat makes plant-based burgers, beef, sausage, crumbles, and more. The products offer greater or equal protein levels than their animal counterparts, no cholesterol, less saturated fat, and no antibiotics or hormones.

The strong demand for vegan options has prompted restaurants and fast-food chains to offer menu items that contain products from food companies such as Beyond Meat and its rival Impossible Foods, which develop plant-based substitutes for meat products.

Shifting from animal to plant-based meat can address four growing global issues: human health, climate change, constraints on natural resources, and animal welfare. (dpa)

 

Facts, background information, dossiers
  • Beyond Meat
  • meat alternatives
  • China
  • plant-based food
More about Beyond Meat
  • News

    Beyond Meat Q4 Earnings Misses Street, Revenues Trump

    Shares of Beyond Meat (BYND) slipped 6% in after-hours trading Thursday after the plant-based meat products maker reported fourth-quarter earnings that fell short of Wall Street expectations, while revenue surpassed estimates. The El Segundo, California-based company reported fourth-quarte ... more

    Beyond Meat loses Tim Hortons but wins over KFC

    Plant-based meat maker Beyond Meat is getting a thumbs down from Tim Hortons and a thumbs up from KFC. Shares in El Segundo, California-based Beyond Meat fell Wednesday after Tim Hortons said it would drop Beyond Meat breakfast sausage off the menu at its 4,000 Canadian restaurants. Tim Hor ... more

  • Companies

    Beyond Meat

    We believe there is a better way to feed the planet. Our mission is to create The Future of Protein® — delicious plant-based burgers, sausage, crumbles, strips, and more — made directly from plants. By shifting from animal, to plant-based meat, we can positively and significantly impact 4 g ... more