Germany's consumers have spent significantly less money on
wine purchases as the country's cost of living continues to rise.
In the past year, private households bought 10% less
wine across all purchasing locations in Germany, the German Wine Institute announced on Monday in DUsseldorf ahead the ProWein trade fair, which runs from March 19 to 21.
An
analysis by NielsenIQ suggests this led to a decline in
sales of 6.5%. The quantities consumed away from home in restaurants or at
events are not included in the figures.
Wine itself has also become more expensive. For
Wines from Germany, the average retail price rose to ?4.18 ($4.45) per litre in 2022, the Wine Institute said. This is an increase of 26 cents or 6.6% compared with 2021.
The
price increases were due to significantly higher costs for
glass, packaging,
logistics and personnel, among other things. However, the average price rose less sharply for wines from abroad in 2022, increasing by 7 cents or just under 2% to ?3.64 per litre.
The reluctance of consumers to buy was particularly noticeable with wines from Germany. The quantity of domestic wine sold fell by 14%, and sales by 8%.
For wines from abroad, the purchase quantity decreased by 7% and the expenditure by 5%.
Among wine imports, Italian wines continue to
lead in terms of volume with a share of 16%, down one percentage point on the previous year, followed by wines from
Spain with 14%, a rise of two percentage points, and French wines with 11%.
White wine continues to be favoured, with a stable volume share of 47%. The market share of
red wine declined from 41 to 40%. Rosé wines, on the other hand, increased from 12 to 13%.(
dpa)