Cruzcampo promotes recycling in the rocío with 'Together we make the road'.
Cruzcampo promotes recycling in El Rocío with 'Together we make the road'. On the occasion of the celebration of El Rocío, Cruzcampo launches 'Together we make the road', an awareness action for the care of the environment during the pilgrimage to the village of El Rocío, promoting the use of returnable formats and recycling of glass bottles in what is the largest pilgrimage in the world.
Cruzcampo promotes recycling in the rocío with 'Together we make the road'.
Heineken
In recent years, the number of returnable bottles in El Rocío has increased progressively. In 2018, in the village alone, 54% of Cruzcampo's consumption volume corresponded with returnable product and, in 2022, the figure reached 83%. This trend towards the returnable format is also being reflected on the road, which contributes to the protection and conservation of the unique natural space that surrounds it.
To promote recycling, Cruzcampo has installed a fixed point where pilgrims can deposit the glass. In addition, a recycling truck will accompany the Hermandad del Rocío de Huelva on the route and, at the stops, will remove the helmets.
"We are very pleased to be able to contribute, as we have done on other occasions, to keep the road to El Rocío clean and raise awareness about the importance of its care. We encourage pilgrims who pass through the fixed point installed in El Puente Del Rey to deposit there all the empty glass of the brotherhoods so they can enjoy a respectful pilgrimage with the wonderful environment that surrounds the route to the village of Almonteña, "says Maria Ruiz Sanguino, director of the Cruzcampo brand. Thus, Cruzcampo promotes recycling in El Rocío with 'Together we make the road'.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in Spanish can be found here.
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