Nina Gerhardt becomes the new head buyer at Knuspr und Gurkerl
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Change of management in purchasing at the online supermarkets Knuspr and Gurkerl: Nina Gerhardt joined the two companies in July and has now officially taken over the management of purchasing for Germany and Austria. Born in Saarland, she brings with her around 20 years of experience in food retailing and is therefore ideally positioned to consistently develop the Knuspr and Gurkerl range and focus it even more strongly on the needs of customers. As part of the change, Head Buyer Stephan Lüger is leaving the company on the best of terms.
Nina Gerhardt
Knuspr
Nina Gerhardt gained her industry experience in various management positions at Kaufland. She was initially responsible for the sausage products, dairy products, butter and eggs divisions and most recently worked as international division manager for sausage products, convenience and meat alternatives. Her responsibilities included the development of new product groups, the negotiation of complex supplier contracts, the optimization of purchasing processes and the management of cross-functional teams.
At Knuspr und Gurkerl, Nina Gerhardt will continue to develop the product range strategy in future - from pricing and the introduction of innovative products to strengthening regional partnerships. The aim is to make the product range in Germany and Austria even broader, higher quality and more relevant to the needs of young families.
Stephan Lüger was part of the Rohlik Group, which includes Knuspr and Gurkerl, for more than five years. He started as Chief Buyer at Gurkerl, later took on the role of Operations Director and led Knuspr and Gurkerl on an interim basis as Co-Managing Director between January and October 2023. He then managed purchasing for Germany and Austria, established central structures and played a key role in shaping the diversity of the product range by developing regional, international and high-quality product ranges. The handover to Nina Gerhardt has been coordinated since July to ensure a smooth transition.
"We would like to thank Stephan for his many years of commitment and the many impulses he has provided for the development of our product ranges in the DACH markets," says Olin Novák, Managing Director of Knuspr and Gurkerl and VP Markets at the Rohlik Group. "With Nina Gerhardt, we are gaining an experienced expert who will build on these foundations with her comprehensive purchasing expertise - this puts us in an ideal position to address our core target groups - above all families - even more specifically and to make our range even broader, higher quality and more relevant.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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