Personnel Changes at Brau Union Österreich
Dragan Lupšić Takes Over as Head of Corporate Affairs
Effective August 15, 2026, Dragan Lupšić will assume the role of Head of Corporate Affairs at Brau Union Österreich and, as such, will also be responsible for HEINEKEN in the DACH region. In this role, he will be responsible for the company’s strategic positioning as well as for collaborating with policymakers, industry associations, and other stakeholders.
Dragan Lupšić brings extensive international experience in the areas of corporate affairs, public affairs, sustainability, crisis management, and corporate communications. Before joining HEINEKEN, he held senior positions at US Steel Corporation, Japan Tobacco International, Coca-Cola HBC, and PwC. Since November 2022, he has been in charge of Corporate Affairs at HEINEKEN Serbia, where he successfully advanced the sustainability agenda, advocated for the industry’s interests, and drove external corporate communications.
“With his international experience and broad expertise in corporate affairs, Dragan will provide important impetus for the further development of Brau Union Österreich,” says Hans Böhm, Chairman of the Board of Brau Union Österreich.
Dragan Lupšić is looking forward to his new role: “Brau Union Austria stands for strong brands, the highest level of brewing expertise, and close ties to consumers, the hospitality industry, and society. I look forward to working with the local teams to further strengthen the company’s position, deepen the dialogue with our stakeholders, and actively help shape the sustainable development of Brau Union Österreich.”
The leadership team in Austria remains unchanged: Florian Zimmer will continue to lead corporate communications, and Martina Prucha will continue to lead the sustainability agenda. At the same time, the company is already searching for a Public Affairs Manager to join the local leadership team. In the meantime, Florian Zimmer will take over this area and serve as the point of contact for public affairs matters.
Dragan Lupšić will be moving to Linz with his family.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
Other news from the department people
