Griesson - de Beukelaer is focusing on international growth and expanding into the U.S.
Implementation of the long-term corporate strategy / Acquisition of DeBeukelaer Corporation / Development of a modern production facility
Griesson - de Beukelaer (GdB) is acquiring DeBeukelaer Corporation (DBC) in Madison, Mississippi, from its founders and owners, Peter and Mirelle de Beukelaer, along with their Pirouline brand. The acquisition opens up additional growth opportunities in the strategically important U.S. market, where the family-owned company, headquartered in Polch, has been successfully active in exports for years.
“With the acquisition of DeBeukelaer Corporation, we are consistently implementing our growth strategy and fulfilling a long-cherished dream—one shared by our father, Heinz Gries,” says Susanne Gries, Chair of the Board of Trustees of the Gottlieb Anton Foundation. “Not only the historical coincidence of our shared name, but also the common entrepreneurial DNA of both family-owned companies strengthens our confidence that this step will help us successfully shape the future of our company. The de Beukelaer family’s life’s work commands our full respect and, at the same time, serves as a commitment to a successful future,” adds Andreas Land, shareholder and member of the Foundation Board. In addition to the acquisition of the existing business, an immediate investment in a state-of-the-art bakery at the same location is planned.
Peter and Mirelle de Beukelaer founded DBC nearly 50 years ago. Drawing on European baking traditions and driven by great passion, they built a successful family business that is now set to pass into new, responsible hands. The dedicated team of employees generated revenue of over 40 million U.S. dollars in 2025. The targeted expansion of the portfolio is proceeding with a clear focus on innovation, new products, and the highest quality as key drivers of further development.
“We are united by a shared conviction that we can achieve long-term success as a family-owned business. We value the dedication and passion of the DeBeukelaer Corporation team. Our goal is to combine the highest quality with competitiveness at all our locations and to win over our customers with excellent, innovative products,” says Dany Schmidt, Chairman of the Executive Board.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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