Holger Sydow joins the Berentzen Group
New Managing Director for the brand business in Germany
Berentzen-Gruppe Aktiengesellschaft is reorganizing the management of its brand business in Germany. Holger Sydow takes over the position of Managing Director of Berentzen-Vivaris Vertriebs GmbH. Sydow will thus also be a member of the Group's management team.
Holger Sydow
Berentzen-Gruppe
"We are delighted to have gained an experienced manager in Holger Sydow for this central role," explains Oliver Schwegmann, CEO of the Berentzen Group. Sydow brings with him extensive expertise in sales and brand work. Most recently, he worked at Budweiser Budvar Importgesellschaft mbH, where he was responsible for the sales strategy and its implementation as Managing Director Sales since 2015. From 2011 to 2014, he already held a management position there as Sales Director. "His profile fits perfectly with our ambitions in the German brand business and thus with the guidelines of our Group strategy BERENTZEN EVOLVE 2030, with which we are responding specifically to changing consumer needs. Our aim is to further scale the brand business in Germany and at the same time develop additional growth areas. With his sales and management experience, he will consistently drive this agenda forward," says Schwegmann.
Sydow succeeds Jens Stachowiak, who will be leaving the Berentzen Group at the end of June to pursue new professional challenges. "I would like to sincerely thank Jens Stachowiak for his commitment over the past few years and wish him every success and all the best for the future," concluded Schwegmann.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
Other news from the department people
