Global and umami

The secret of green tea's success

25-Jan-2024 - When people meet in Japan for a classic tea ceremony with umami moments, take a short break in one of Morocco's bustling bazaars or start their working day early in the morning in China, they are united by one thing - their beloved green tea. But why does this particular type of tea form an ...

Tea makes a lasting impression on consumers

13-Oct-2023 - Under the title "People enjoy tea. Tea enjoys trust." the German Tea & Herbal Tea Association has published its latest Tea Report, in which it draws a positive conclusion for the tea year 2022. Teas, herbal and fruit teas are not only becoming more and more popular with us, as valuable foodstuffs ...

These top trends are boosting the tea market

21-Jul-2023 - With their natural diversity, tea, herbal and fruit teas continue to inspire consumers, producers and manufacturers to come up with new creations and product ideas. But which trends are currently in the lead and are characterized by strong dynamics? The German Tea & Herbal Tea Association ...

Tea trend 2023: Oolong so good!

Delicious discovery from the realm of teas

02-Mar-2023 - Drinking tea is more popular than ever in Germany. On the one hand, because teas, herbal and fruit teas are part of a balanced diet, and on the other hand, because their great variety and delicious specialties always provide welcome variety. One example of this is oolong teas, which are currently ...

Tea trend 2022

Tea quenches the great thirst for fresh colors

02-Mar-2022 - Is it spring, the fun of variety or pure enjoyment? Foods that bring fresh colors to plates, cups and glasses or follow stylish color concepts are very much in vogue right now. With imaginative creations and lots of natural ingredients, German tea manufacturers have adapted perfectly to the new ...

The tea industry is also affected by raw material shortages

25-Nov-2021 - The mood among the members of the German Tea & Herbal Tea Association, the local representative of the industry, is actually positive throughout. Cause for joy gives among other things the fact that according to current tea report in Germany never so much tea was drunk as in the last year and ...