Carl's Jr. Is Done Selling Sex
Carl's Jr., the fast-food chain popular for its racy ads, has made changes to its advertising policy, with new ads to concentrate more on product attributes than bikini-clad models.
For years, Carl's Jr. and Hardee's TV ads featured sexy models, including Paris Hilton, Kim Kardashian, Emily Ratajkowski, Sara Jean Underwood, and Kate Upton.
These ads from the company have been severely criticized for objectifying women and with several boycott campaigns launched.
However, in the new ad, Carl Hardee Sr., the founder of Carl's Jr., returns to take control of the company after trusting the company to his son for a few years.
"Carl Sr. is back to focus on what we do best: making damn tasty food. Say goodbye to women in tiny bathing suits; now it's all about grass-fed beef, hand-breaded chicken tenders, made-from-scratch biscuits and bacon on pretty much near everything. We're Carl's Jr. and Hardee's. See why we're Pioneers of the Great American Burger," says the description of the company's ad on YouTube
Actually, before his death in 2008, Karcher had objected to the sexualized nature of the company's advertising.
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