14-Jan-2020 - Nestlé S.A.

KitKat launches global gold rush

After Ruby and Green Tea Matcha, Nestlé has unveiled the latest edition of its most iconic confectionery brand: the new KitKat Gold.

KitKat Gold offers a tasty combination of crispy wafer and smooth milk chocolate, topped with creamy white chocolate with sweet caramel notes.

The new four-finger treat will launch in major retailers across Europe and selected other countries throughout 2020. It is already available in Russia and will arrive in the UK & Ireland very soon.

A version of KitKat Gold was introduced in Australia and New Zealand in 2018 as a limited edition and was so popular it was added to the permanent range.

This latest innovation follows on from the successful launch of KitKat Ruby in 2018 and the introduction of KitKat Green Tea Matcha to Europe in 2019.

Alexander von Maillot, Global Head of Confectionery at Nestlé, said: "People are constantly looking for new taste sensations when they treat themselves and others. They also want chocolate that is visually appealing, so they can share it with friends and on social media. KitKat Gold has that special something, allowing consumers to have a break in style!"

KitKat Gold uses UTZ-certified cocoa beans sourced as part of the Nestlé Cocoa Plan. It has no artificial colors, flavors or preservatives.

From its origins in the United Kingdom in 1935, KitKat has grown in popularity across the globe. Today, the iconic brand is present in more than 80 countries.

Alexander von Maillot added: "KitKat Gold is further proof of our commitment to our leading international confectionery brand. We have introduced many innovative flavors and premium products in recent years, and there is more to come!"

Facts, background information, dossiers
  • taste
  • Kitkat
  • Nestlé
  • product innovations
  • chocolates
More about Nestlé
  • News

    Nestlé to launch plant-based sausages in Europe and US

    Good news for barbecue fans who want to put some vegan treats on the grill this year: Nestlé is launching plant-based sausages in Europe and the United States that look, taste and cook like a sausage should. In Europe, the soy-based Garden Gourmet Incredible Sausage will be available in Bra ... more

    Nestlé creates market for food-grade recycled plastics

    Nestlé today announced that it will invest up to CHF 2 billion to lead the shift from virgin plastics to food-grade recycled plastics and to accelerate the development of innovative sustainable packaging solutions. Building on its 2018 commitment to make 100% of its packaging recyclable or ... more

  • Companies

    Nestlé Deutschland AG

    Nestlé is committed to enhancing the quality of consumers' lives through nutrition, health and wellness. Our mission of "Good Food, Good Life" is to provide the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. ... more

    Nestlé S.A.

    Nestlé is committed to enhancing the quality of consumers' lives through nutrition, health and wellness. Our mission of "Good Food, Good Life" is to provide the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. more