NESTLÉ HEALTH SCIENCE acquires Puravida and expands its presence in the vitamins, minerals and supplements segment

Nestlé highlights interest in expanding its portfolio focused on promoting health and wellness

26-May-2022 - Switzerland

Nestlé Health Science (NHSc) announces the acquisition of Puravida, a premium Brazilian nutrition and healthy lifestyle brand. The acquisition will enable NHSc to expand its health portfolio in Brazil.
"Bringing together Puravida and Nestlé Health Science's extensive expertise in nutrition research and development will lead to further innovation and expand the breadth and depth of the portfolio for consumers and healthcare professionals. Our retail presence will open new opportunities for Puravida's growth, and our strong network with healthcare professionals will expand the brand's footprint," said Monica Meale, Nestlé Health Science Latam.

Bild von Bruno /Germany auf Pixabay

Puravida is a well-known brand that has grown rapidly. It was founded with the goal of promoting health through nutrition. With its organic, natural and plant-based foods and "clean label" supplements, it targets consumers who take an active role in their own well-being. It was founded in 2015 in São Paulo by Flavio Passos, who was later joined by Adrian Franciscono as CEO and partner. In 2020, Aqua Capital became a shareholder and supported the company's growth and transformation.

Puravida's product portfolio complements that of Nestlé Health Science, which already offers oral nutritional supplements, protein powders and ready-to-drink nutritional beverages in Brazil. Vitamins, minerals and dietary supplements are part of a growing segment, and the acquisition of Puravida will expand Nestlé's range of brands in different categories and provide more opportunities to reach consumers and patients with reliable, nutritious and high-quality products.

For Marcelo Melchior, CEO of Nestlé Brazil, "this is a great opportunity to expand our presence in a category that is growing globally through consolidated brands, contributing to our goal of improving the quality of life for all, today and for future generations. This is an important step for us to advance in promising market segments that complement our knowledge of nutrition through innovation and technology."

Nestlé Health Science and Puravida share the same philosophy: nutrition can change lives. Both companies believe that nutritional supplements, vitamins and minerals play an important role in promoting health and well-being, both for people with active lifestyles and for those struggling with health issues.

The transaction will be submitted to the Administrative Council for Economic Defense (CADE) and is expected to become effective as early as the second half of 2022. Financial details of the transaction will not be disclosed.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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