Kim Kardashian is Featured in a New Campaign by Beyond Meat® as the Company’s First Chief Taste Consultant

As a long-time fan and avid consumer of Beyond Meat’s products, the global icon will show consumers how to Go Beyond® with her favorite plant-based meat brand

30-May-2022 - USA

Beyond Meat, Inc. announced that professional tastemaker, icon and entrepreneur Kim Kardashian will be featured in their new campaign. As an icon synonymous with impeccable taste in food, fashion, beauty and more, Kim will highlight the brand’s delicious, nutritious and sustainable product portfolio with her signature recipes and engaging creative content.

Beyond Meat

Kim Kardashian is Featured in a New Campaign by Beyond Meat® as the Company’s First Chief Taste Consultant

“I’ve been focusing on going more plant-based and can tell you that Beyond Meat is my absolute favorite – I love how all their products not only taste amazing but are also good for me and my family. Plus, my kids are obsessed with my Beyond Beef® taco recipe, the Beyond Burger® for BBQs and Beyond Chicken® Tenders for a quick snack," said Kim Kardashian. “As my fans know, my fridge and freezer are fully stocked with Beyond Meat’s products and I’m so thrilled to be featured in the campaign as its Chief Taste Consultant to inspire people to include Beyond Meat in their diets.”

To celebrate the new role, Kim is sharing her favorite Beyond Meat products through Beyond Meat’s newsletter that will include exclusive offers, recipes, content and more. With her level of influence, Kim is highly selective of brands she partners with but chose to work with Beyond Meat as a long-time fan of the brand’s products and mission. To sign up, go to

“I am really inspired by Beyond Meat’s mission and love that they are not only making plant-based eating delicious and accessible, but are doing so in a way that benefits both people and the planet. It’s empowering to know that the small changes I’m making for my family, like incorporating more Beyond Meat into our meals, can add up to make a big impact,” Kardashian continued.

Beyond Meat distinguishes itself by offering products made with simple, plant-based ingredients without GMOs. Beyond Meat products are designed to at least meet, if not exceed, the nutritional profile of their animal protein equivalents with its plant-based products. 

Kim joins a growing roster of well-known Beyond Meat ambassadors, from Kevin Hart and Shay Mitchell to Snoop Dogg and Liza Koshy who share Beyond Meat’s vision for feeding a better future without compromising on taste, health or sustainability.

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