Romanian Retailer La Cocoș Acquired by the Companies of Schwarz Group

Continuation of a successful concept

La Cocoș employs a "hypercash" concept which entails an innovative approach to the retail sector. It is characterized by large sales areas and a focused product range of around 12,000 items. A functional presentation of goods enables La Cocoș to minimize operating costs and pass these savings on to customers in the form of lower prices. This makes the company's offering attractive to private households and small businesses alike. The concept appeals to particularly price-conscious consumers with staggered discounts depending on the quantity purchased.

The hypercash model will be expanded together with the current management within Romania. Store employees will also remain employed at the company after the acquisition. 

Christian Groh, CEO of Schwarz Corporate Solutions, explains: "We are impressed with La Cocoș's Romanian identity and strength. La Cocoș will therefore continue to operate as an independent company. Future investments will enable us to consolidate our market position and successfully position La Cocoș for the future. In addition, we are also focusing on international expansion with the hypercash business model."

Investment and secure jobs through expansion

"The collaboration with the companies of Schwarz Group opens up new prospects for growth and further development," says Iulian Nica, managing director of La Cocoș. "Together we can accelerate the expansion of La Cocoș. This means that customers in other regions of Romania will benefit from our offering, while at the same time we are strengthening the country's economy through our investments."

Expansion means significant investment in the Romanian economy. By developing new locations and opening new stores, La Cocoș will create secure, well-paid jobs – both directly within the stores and administrative functions themselves, as well as indirectly with suppliers and service providers. The next stores are due to open before the end of this year. 

In addition to growth in Romania, the focus is also on international expansion with the hypercash model. This concept offers substantial potential for other European markets and will therefore also be rolled out in other countries.