Tom Mayer becomes new CEO of mymuesli - clear focus on digital growth
mymuesli sharpens its strategic focus
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Business information scientist and data mining expert Tom Mayer, a digital expert, is taking over as CEO. The company is thus consistently focusing on its position as a leading digital brand for personalized nutrition.
Tom Mayer
mymuesli
Digital excellence and AI focus
Tom Mayer is taking the helm with a clear mission: to implement mymuesli's digital growth strategy and translate it into scalable growth. Tom Mayer most recently held a management position at DocMorris, where he was responsible for the further development of data-driven, digital growth models. His focus was on digital customer acquisition, CRM and the expansion of data & insights functions.
At mymuesli, Mayer will lead the company with a focus on the online business. Artificial intelligence will be a central component of the business model - from precise personalization and intelligent demand and inventory forecasts to the targeted management of margins, efficiency and customer loyalty.
The direct customer base of over one million active customers forms a central building block for growth. The targeted use of AI enables more relevant offers, greater customer loyalty and more precise management along the entire customer journey - as the basis for sustainable growth.
"mymuesli has always been at its strongest when we have acted in line with our DNA: Personalization, brand and digital excellence," says Tom Mayer. "This is exactly what we are building on - with a clear digital focus, data-driven management and AI-supported personalization that creates real added value for customers and at the same time forms a sustainable economic basis."
The Supervisory Board also sees the AI-based further development of the business model as the decisive lever for the next phase. "We have a unique foundation with our direct online customer base. With AI, we have the unique opportunity to build a structural competitive advantage on this," says Tobias Bachmüller, Chairman of the Supervisory Board of mymuesli.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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