Packaging innovation: VILSA introduces the sustainable NIX-PACK
A milestone in the German beverage industry
VILSA is the first German drinks manufacturer to replace the shrink-wrap on all its disposable bottles with adhesive dots. This makes VILSA a pioneer in sustainable packaging solutions.
VILSA-BRUNNEN, one of Germany's leading mineral water producers, is setting a new benchmark in terms of sustainability: with the introduction of the VILSA NIX-PACK, the company is reinventing the classic six-pack. VILSA is the first German mineral water bottler to completely replace conventional shrink-wrap with adhesive dots. In doing so, the company is making a significant contribution to a more environmentally friendly and resource-saving packaging solution: switching to the VILSA NIX-PACK will enable VILSA to save around 50 tons of plastic per year. From May 2025, all VILSA disposable bottles will be available in the VILSA NIX-PACK. The nationwide launch in stores will be accompanied by a cross-media, high-reach campaign. The focus is on social media stars Siegfried and Joy, who make conventional shrink-wrap disappear with their charming and humorous anti-magic.
Technological innovation: the VILSA NIX-PACK
With this innovative technology, the bottles in a six-pack are no longer held together by plastic film, but by very strong dots of adhesive. VILSA is replacing the previous plastic carrying handle with a handle made of recyclable cardboard. The combination of adhesive dots and cardboard carrier makes the VILSA NIX-PACK the most sustainable solution for VILSA rPET disposable bottles. All disposable bottles for VILSA products are made from recycled PET without exception.
"With the VILSA NIX-PACK, we are setting another milestone in our sustainable corporate strategy. We want to offer our customers an environmentally friendly alternative that combines the highest quality and innovation. The decision to dispense with film is a clear commitment to more resource conservation and a cleaner future," says Hans-Dietrich Kühl, CEO of VILSA-BRUNNEN Otto Rodekohr GmbH.
Sustainability meets wearing comfort: cardboard carriers and adhesive dots
The elimination of shrink-wrap gives the VILSA NIX-PACK a new, modern look while offering the usual carrying convenience: the new, certified cardboard carrier is robust enough to safely transport a 1.5-liter six-pack. The 100% recyclable cardboard carrier is designed for use in everyday conditions and offers comfort and resistance to heat, cold and moisture. An explanation of how to use it is printed on the cardboard carrier for consumers. The carrier is gripped with the whole hand from above. After use, it can be disposed of in waste paper and easily recycled. The adhesive dots that now hold the bottles together are resistant to environmental influences. What's more, they do not need to be removed before the bottles are returned and have no impact on the recycling process.
#ProtectingTomorrowToday:
Improving the carbon footprint of the VILSA disposable range
With the introduction of the new VILSA NIX-PACK packaging, VILSA is significantly reducing its plastic consumption: the company saves around 2,000 kilometers of shrink film per year, and the total plastic savings amount to 50 tons per year.
Henning Rodekohr, Managing Partner of VILSA-BRUNNEN Otto Rodekohr GmbH: "We are constantly investing in new machines and technologies in order to offer our customers the best and most sustainable packaging solution. We are significantly improving the carbon footprint of our disposable range and are thus living our #ProtectingTomorrowToday mission statement on another level. Compared to the greenhouse gas emissions associated with shrink film, we achieve a reduction in CO₂ emissions of between 40 and 70 percent. This depends on the bottle sizes and varies. Specifically, we save 62.5% CO₂ emissions with the 1-liter NIX-PACK, for example.
Replacing shrink wrap is an important step in terms of immediately visible waste avoidance in retail - who hasn't seen a tattered-looking disposable shelf? - is an important step. The introduction of the VILSA NIX-PACK is the next logical step in a series of innovations that we have brought to the market in recent years."
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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