Sales growth thanks to rejection of "ski inflation": FRoSTA continues to gain market share
FRoSTA gives the freezer a boost
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Current forsa survey: 46% of respondents observe declining food quality. FRoSTA consciously invests in good ingredients instead of making recipes cheaper.
FRoSTA AG records sales growth of 6.8% to 682 mEUR in 2025. The FRoSTA brand also grew strongly by 15.7% in 2025 and was the main driver of the Group's growth with an increase in sales of 52.5 mEUR to 386 mEUR.
At 37.0 mEUR (previous year: 42.0 mEUR) and 5.4% (previous year: 6.6%) of sales, consolidated net profit for the year was within the forecast range. The reasons for the decline compared to the previous year are the continued highly volatile cost of materials, high wage settlements and initiatives to expand production and logistics capacities - in particular the establishment of additional production shifts and weekend production, including the recruitment and training of additional production staff.
The FRoSTA brand is creating momentum in the frozen food sector
Sales of the FRoSTA brand in Germany will once again grow significantly faster than the market trend by +13.4% in 2025 (frozen total excl. ice cream +3.7%). For meals - where FRoSTA is the market leader - by as much as +17.7 % (source: YTD Dec 2025 AC Nielsen Germany LEH).
"The fact that the FRoSTA brand is once again growing so much faster than the market in 2025 is a great success for all of us. There are now nine FRoSTA dishes among the ten best-selling frozen meals in Germany. People seem to like what we cook!" says a delighted Felix Ahlers, CEO of FRoSTA AG.
According to a study by the Federal Statistical Office on January 14, 2026, the production of ready meals overall, i.e. across all categories, has increased by 25.6% in the last 5 years. FRoSTA has grown by around 100% in the same period. Hinnerk Ehlers, Chief Marketing and Sales Officer, comments: "This also proves that we are on the right track and that people appreciate our quality approach."
forsa survey: Consumers feel "ski inflation" - FRoSTA counters it
A recent, representative forsa survey (January 2026) commissioned by FRoSTA shows: The topic of "ski inflation" has reached people. Almost one in two (46% of respondents) perceive a decline in the quality of processed foods in the last three years. Skepticism towards ready meals is particularly high: two thirds of respondents are concerned about artificial additives, and three quarters rarely or never buy them because the taste does not come close to "home-cooked" food.
FRoSTA is consciously bucking this trend and investing in good ingredients instead of replacing them. For example, FRoSTA uses whole Pecorino loaves from Italy, which are freshly grated, even though they are four times more expensive than industrial processed cheese. FRoSTA also accepts twice the price of fresh milk compared to milk powder.
For Felix Ahlers, the forsa study is confirmation of this uncompromising approach: "As a trained chef, I know that good food is only made from good ingredients. We have many opportunities to cut costs, but that would be at the expense of taste. We do the opposite and don't save on ingredients," says Ahlers. "The Forsa results clearly show that people have a good sense of quality. They are specifically looking for alternatives that do not contain additives or flavorings and taste like home-cooked food."
Outlook
The Executive Board will propose to the Annual General Meeting to approve an unchanged dividend of EUR 2.40 per share (2024: EUR 2.40 per share). For 2026, the Executive Board expects sales growth of 4% to 9% and a consolidated net profit of between 4% and 8% of sales.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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