The Transparent Dairy receives the German Sustainability Award 2026
Award for consistent ecological value creation and practiced transparency
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Gläserne Molkerei was presented with the German sustainability Award 2026 in the dairy and fresh products category at a ceremony in Düsseldorf on December 5, 2025. The jury recognized the comprehensive commitment of the organic dairy, which is firmly rooted in the region at its sites in Dechow (Mecklenburg-Western Pomerania) and Münchehofe (Brandenburg). The German Sustainability Award is regarded as the most important award for ecological and responsible business practices in Germany. The award-winning companies, such as the Gläserne Molkerei dairy and other fellow campaigners from the organic sector (including Kornkraft Naturkost, Lammsbräu, Bingenheimer Saatgut), are leading by example with innovative ideas.
Winners of the organic sector_f.l.t.r. MartinBauer, Lammsbräu, GEPA, Bingenheimer Saatgut, Kornkraft Naturkost, Gläserne Molkerei
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Award for sustainable, future-oriented milk production
The Gläserne Molkerei impressed the jury with its exemplary combination of organic farming that promotes biodiversity, high animal welfare standards and consistent transparency for consumers. The company is setting new standards with its "Die Weide lebt!" initiative, a scientifically based catalog of measures for biodiversity: together with its organic farmers, it implements targeted measures for more biodiversity on the farms and rewards the farmers for their nature conservation efforts. The farms are also home to rare species such as the whinchat, the great bustard and wild orchids. With its initiative, Gläserne Molkerei offers an eƯective incentive to protect them and at the same time raises consumer awareness of nature on its product packaging with the call to "Feel it!".
"This award is both a special honor and a mission," says Bettina Voß, Head of Marketing at Gläserne Molkerei. "Our thanks go above all to the farmers from the region, with whom we are jointly promoting the "Die Weide lebt!" initiative. They provide extra space on their farms for wild animals and plants, making a real contribution to a species-rich future."
In addition to the initiative, the company stands for an above-average grazing period of 200 days a year for dairy cows, guaranteed without tethering, as well as the strong involvement of employees and customers, thus creating a particularly ecological, animal welfare-oriented and socially effective value chain.
Specialist congress shows ways to achieve responsible nutrition
The award ceremony was accompanied by a two-day conference at which experts from the sustainability and food industry discussed perspectives for a sustainable food industry. In the masterclass "Food industry - paths to responsible nutrition", Bettina Voß presented the "Die Weide lebt!" initiative. She showed how a consistently honest brand strategy not only builds trust, but also enables genuine sustainability.
"Transparency is not a measure, but an attitude," emphasized Voß. "Only if we disclose how we work can sustainability be credibly practiced and understood by consumers." By buying milk from Gläserne Molkerei, consumers also support the "Die Weide lebt!" initiative and become true "biodiverse citizens", explains Ms. Voß. This creates added value for everyone: for nature, people and animals in the region.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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