Just Egg launches in Germany
Plant-based egg for modern eating habits
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Veganuary, the global call for a plant-based diet in January, inspires more and more people every year - in 2025, over 25 million people worldwide took part. Just in time for the month of action, there is now a new option for a plant-based diet in Germany: Just Egg is an innovative, vegan egg on the market that combines indulgence and sustainability. Just Egg has been available in selected regions of Germany since January 14 and is bringing new inspiration to the table.
Just Egg is made entirely from plants and impresses with its versatility and taste. It is produced in Lüneburg and is in no way inferior to the hen's egg: whether scrambled eggs or omelettes, French toast or pancakes - Just Egg delivers the familiar consistency and typical flavor, is high in protein and low in fat, but contains 67 percent less saturated fatty acids and is cholesterol-free.
The award-winning Michelin-starred chef and restaurateur José Andrés sums it up: "It's not often that a product is so innovative and delicious at the same time - Just Egg really impressed me."
The plant-based egg offers benefits not only for vegan diets, but also for people who take care of their health or suffer from intolerances or allergies - and allergies are the most common chronic disease, affecting more than 20 percent of the population in most industrialized countries.
Consumers are eating more sustainably, more consciously and increasingly plant-based
Dietary trends are increasingly changing: conscious consumers in Germany are increasingly turning to sustainable and plant-based alternatives. Just Egg, which has already sold over 500 million units in the USA since its launch in 2019, is the clear market leader among plant-based protein products there.
With the launch in Germany, Eat Just is now taking the first step towards European expansion. Josh Tetrick, co-founder and CEO of Eat Just, Inc., explains: "We want to show that the tastiest egg can come from plants - and make it easy for every household to choose it."
Just Egg is the all-rounder for every kitchen and every occasion and can be scrambled, baked and enjoyed just like an ordinary hen's egg: whether creamy scrambled eggs or fluffy omelettes, breakfast classics such as French toast and pancakes or dishes such as quiches and cakes - Just Egg makes it easy to focus on plant-based taste and variety. At the same time, the environment is protected: the production of Just Egg requires less water and causes lower CO2 emissions than conventional eggs.
Market launch at REWE in Berlin and Frankfurt
Just in time for Veganuary, Just Egg is available in around 280 REWE stores in Berlin, Frankfurt, Mainz and other regions. This will be followed later in the year by expansion to additional retail partners to make the plant-based egg even more accessible throughout Germany.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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