Mineral water remains the number one thirst quencher in Germany
Mineral water sales to increase significantly in 2025
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German consumers are increasingly turning to natural mineral water. According to the latest industry data from the Association of German Mineral Springs (VDM), sales of mineral and medicinal water rose by 2.4% to a total of 10.2 billion liters in 2025. Per capita consumption thus climbed to 128.8 liters, further consolidating mineral water's position as the most popular thirst quencher in Germany.
"Mineral water fits the zeitgeist. Consumers appreciate its natural and regional origin. For many consumers, it is their daily thirst quencher because it is naturally pure and tastes good," explains Jürgen Reichle, Managing Director of the VDM.
Sales of still, non-carbonated mineral water in particular will grow by an above-average 6.1% in 2025. Medicinal water is also enjoying rising consumption, with an increase of 4.2%. Total sales in the mineral water sector in terms of mineral water, medicinal water and mineral fountain soft drinks will increase by 1.2% to a total of 13.2 billion liters in 2025.
Reichle: "German mineral water producers have held their own in a challenging environment for food and beverages and closed 2025 with a significant increase in sales. I am confident that with consumer confidence in the quality and taste of mineral water, the category will continue to grow in the coming years."
For more than 2,000 years, people have appreciated the special value of natural mineral water. Even today, the natural product is an integral part of many people's drinking culture and a healthy lifestyle: 90 percent of people in Germany drink mineral water because they pay attention to a healthy diet. The original purity of mineral water is an important consumption criterion for 89%. 86% of people simply like the taste of mineral water[1].
At a glance:
- Increase in sales: Sales of mineral and medicinal water rose by 2.4%.
- Total sales: Including mineral spring soft drinks, the fountains sold 13.2 billion liters (+1.2%).
- Industry structure: Around 150 companies with 10,000 employees ensure the supply of over 500 regional mineral waters and over 20 commercially available medicinal waters.
Reasons for consumption: According to current data, consumer awareness of a healthy lifestyle is the main driver of consumption:
- 90% drink mineral water for reasons of conscious nutrition.
- 89% value the original purity of mineral water.
- 86% simply like the taste of mineral water.
[1] Kantar study: Mineral Water 2025 on behalf of the VDM. Survey: 1,527 Internet users among the German-speaking population aged 15+ living in private households in Germany.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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