Consumption of fruit juice falls, vegetable juice increases
According to the latest figures from the Association of the German Fruit Juice Industry (VdF), per capita consumption of fruit and vegetable juices fell by 1.5 liters to 22.5 liters in 2025. While sales of fruit juices and nectars fell by around six percent, more vegetable juice was consumed last year: consumption here rose by around ten percent, albeit still at a low level of 2.2 liters per capita.
"The overall downward trend in fruit juice is mainly due to higher prices," explains Klaus Heitlinger, Managing Director of the VdF. At the same time, orange juice is showing signs of easing, as prices appear to have peaked. The association is observing rising demand for vegetable juice. The reasons for this include nutritional properties such as fiber content and health aspects, for example in the case of beet juice.
With regard to international trade, the VdF is generally positive about the planned Mercosur agreement. The planned tariff reductions for orange juice are expected to be implemented gradually over a period of eight years from May 2026 and should only have a minor impact on prices. Brazil plays a central role in this: The country produces around half of the world's oranges and accounts for around 80 percent of global trade in orange juice. In addition, progress has been made in combating the citrus disease greening, which has led to a decline in production volumes in recent years.
In 2025, the apple juice industry benefited from a good European harvest and an unusually high orchard harvest. However, according to the VdF, no reliable forecasts can yet be made for the current season. At the same time, the situation on the fresh market remains unclear due to restrained demand.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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