Alnatura Teams Up with a New Partner: Netto Is the First Discount Supermarket Chain to Bring the Popular Organic Brand to All Its Berlin Stores
Alnatura Welcomes a New Partner: Netto Is the First Discount Chain to Bring the Popular Organic Brand to All Its Berlin Stores
- A First for the Organic Discount Line: Netto Brings Alnatura to Its Organic Shelves
- Clear Strategy: Netto Continues to Expand Its Organic Offering Across All of Its Approximately 260 Netto Stores in Berlin
One of Germany’s best-known and most popular organic brands is making its debut at a discount store: Netto Marken-Discount is the first discount retailer to include Alnatura products in its lineup. Berlin is leading the way: Starting in August, customers there will find up to 80 Alnatura products in all approximately 260 Netto stores. In this way, Netto is bringing one of Germany’s best-known organic brands closer to consumers and making it even easier to shop for high-quality organic products that fit seamlessly into everyday life.
What was long considered a contradiction is now coming together: Alnatura and discount retail. Netto Marken-Discount is the first grocery discounter to include products from the well-known organic brand Alnatura in its product range. This marks the first time one of Germany’s best-known organic brands has been offered at a discounter. For consumers in Berlin, this means a wider selection of organic products for everyday use, without having to make extra trips to the store and available at their usual Netto locations.
“With Alnatura, we’re bringing one of Germany’s best-known organic brands to the places where millions of people shop every week. This makes organic products even more accessible while also sending a strong signal about the continued expansion of our organic product range,” says Christina Stylianou, Head of Corporate Communications.
BioBio Meets Alnatura
Going forward, Netto will combine the best of two organic worlds: the established BioBio product line and the well-known organic brand Alnatura. For customers, this means even more choice in high-quality organic products, conveniently available while shopping at their local Netto store. In this way, Netto makes organic products even more accessible in everyday life and offers a wider variety of organic options at attractive prices right in the neighborhood.
The approximately 80 Alnatura products in the Berlin lineup include, among others:
- Staples: oatmeal, rice, pasta, flour, couscous
- Cooking ingredients: Diced tomatoes, passata, tomato paste, chickpeas, coconut milk
- Breakfast & plant-based alternatives for cooking: oat milk, muesli, cornflakes, oat cream
- Snacks & sweets: rice cakes, chocolate, granola bars, corn chips
- Oils & ingredients: olive oil, chia seeds, flaxseeds, agave syrup
More organic options for everyday life. More choice at the discount store.
With Alnatura, Netto Marken-Discount is systematically expanding its expertise in organic products. With over 1,000 organic items available throughout the year and its own BioBio brand, the company is already one of the leading organic retailers in the discount sector. The addition of one of Germany’s best-known organic brands creates even more variety and makes high-quality organic products easily accessible to even more people: right in their neighborhood, during their daily shopping, and at attractive prices. Together with partners such as Naturland and Biokreis, Netto is continuously expanding its organic product range.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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