The a2 Milk™ brand expands into the Canadian market under licence
The a2 milk Company is pleased to announce it has entered into an exclusive licensing agreement with Agrifoods Cooperative (‘Agrifoods’) for the production, distribution, sale and marketing of a2 Milk™ branded liquid milk for the Canadian market as was announced by Agrifoods overnight.
Tim Hofstra, Chair of Agrifoods Cooperative, excited about Agrifoods’ exclusive licensing agreement with The a2 Milk Company and in being able to offer consumers more choices for authentic, farmer owned, Canadian dairy products.
CNW Group/Agrifoods Cooperative
CEO of The a2 Milk Company, Geoffrey Babidge, said: “We are very pleased to form this partnership with Agrifoods through a well-structured license agreement. This arrangement gives us the ability to leverage the brand development work we have already undertaken in North America and expand into the Canadian market with a well-respected partner.”
CEO of Agrifoods Cooperative, Maheb Nathoo, said: “This is an excellent partnership and we are excited to be able to offer a2 Milk™ products to Canadian consumers. The a2 Milk Company is an innovator in the dairy industry and we are delighted to be partnering with them.”
The a2 Milk Company will provide Agrifoods with access to its IP and marketing assets as well as its proprietary systems and know-how relating to the sourcing and processing of a2 Milk™ and will work with Agrifoods and local Canadian dairy farmers to source milk locally. Agrifoods will leverage its substantial capabilities in-market to establish distribution across Canada and has primary responsibility for funding this venture. It is expected that a range of liquid milk products will be launched later this calendar year.
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