24-Feb-2021 - Diageo plc

New Tanqueray 0.0%

All The Taste, Zero Alcohol

Crafted from the same distilled botanicals as London Dry, Tanqueray 0.0% offers an alcohol-free option that captures the unmistakable spirit of Tanqueray perfectly.

Today is the launch of Tanqueray 0.0%, an alcohol-free spirit alternative to Tanqueray London Dry gin, a mindful drink option for those not willing to compromise on taste. Alcohol-free and low alcohol choices are expected to deliver 23% of total adult drinks growth over the next three years*, with Tanqueray 0.0% bringing an exciting addition to the market.

There are lots of times when we all deserve a little reward; a special drink to sip and savour with friends and with the new Tanqueray 0.0%, it seems you never have to compromise on quality or taste. Tanqueray 0.0% has been crafted using the same distinct blend of quality botanicals used in the making of Tanqueray London Dry gin including: piney juniper, peppery coriander, aromatic angelica and sweet liquorice. Creating an unbelievably alcohol-free spirit, with all the taste, yet zero-alcohol. 

Founded in Bloomsbury, London in 1830; Tanqueray has always been driven by the founder, Charles Tanqueray's spirit for exploration and innovation. Tanqueray 0.0% joins a celebrated selection including: Tanqueray London Dry, Tanqueray No. Ten, Tanqueray Rangpur, Tanqueray Flor De Sevilla, Tanqueray Blackcurrant Royale and several other limited editions. 

Tanqueray Master Distiller, Terry Fraser, said "Our expert innovation team has combined years of expertise and historic Gin distilling knowledge to create a credible alcohol-free experience. As one of the bestselling premium gin brands in the world, we know that Tanqueray 0.0% is an experience that our fans will not want to miss. The liquid has a flavour that shines through in sophisticated cocktails and when mixed with classic tonic water, meaning you do not have to compromise on quality and taste if you choose not to consume alcohol.

"Created by distilling the same botanicals used in Tanqueray London Dry Gin, the botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Tanqueray in a delicious alcohol-free alternative. This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper and citrus led taste they're expecting from Tanqueray when they choose not to drink alcohol."

Tanqueray 0.0% is also a low-calorie option for those choosing to moderate, with only 6kcals per 50ml. This is not inclusive of tonics as they vary considerably.  

Available to purchase from March 2021 across Spain and the UK.

Facts, background information, dossiers
  • Tanqueray
  • gin
  • distillation
  • Spain
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