HEINEKEN Spain appoints Ricardo Nuncio as new Director of Distribution and HORECA Sales

26-Apr-2023 - Spain

Ricardo Nuncio (Durango, Mexico, 1978) assumes the position of Director of distribution and Hospitality Sales at HEINEKEN Spain with the ambition to lead the brewer's growth agenda in the HORECA sector, relying on innovation and digitalization as key enablers. "My goal is to contribute to create the largest e-commerce platform for beverages in the on-trade in Spain, Eazle, to make life easier for our customers and drive their growth, accompanying them in their digital transformation," he explains.


HEINEKEN Spain appoints Ricardo Nuncio as new Director of Distribution and HORECA Sales

The company thus relies on its internal talent to lead the sales team in Spain, reinforcing its commitment to the professional development of its people as one of the key axes of its "Great Place to Grow" strategy. Nuncio will report directly to Etienne Strijp, president of HEINEKEN Spain, and will be part of the steering committee in our country.

He joined HEINEKEN in 2010 as part of the acquisition of FEMSA Cerveza and has more than 20 years of experience in commercial leadership positions. Three years ago, he was appointed Regional Sales Director for Northeast Mexico. Under his leadership, the region has achieved strong financial performance and full alignment of the territory with the EverGreen global strategy. Nuncio holds a chemical engineering degree from Tecnológico de Monterrey and an MBA from Thunderbird School of Global Management.


Manuel Román, until now Director of Sales and Distribution and HORECA Sales at HEINEKEN Spain, will become Senior Sales Director in Mexico in May, reporting directly to Guillaume Duverdier, General Manager of HEINEKEN Mexico.

Román's career, with a degree in Business Administration and Management (ADE) and Law and an EMBA from IESE, embodies the values of promotion and professional growth that characterize the Group's people management. In 2006 he joined HEINEKEN Spain as a management trainee, working in the Legal, Sales, Trade-Marketing and Marketing departments for two years. Since then he went through different strategic positions: manager in direct distribution, area manager in Alicante, territorial director Levante and director of Commercial Operations, achieving a comprehensive vision of this critical area of the brewer's business. In 2018 he was appointed director of Distribution and Sales to HORECA, becoming part of the management committee.

During this time, Román has driven the transformation of the area, from strategy to execution, and has tackled important challenges, one of the most difficult being to lead the organization of the department during the pandemic. Together with his team, he has driven the growth of the channel and its digitalization with very solid results. Particularly committed to the development of his team, he has transformed the commercial model and consolidated continuous training through the Sales School, in addition to promoting Diversity in his team achieving an impressive progress of women in the commercial team from 6% to 34%.

"In HEINEKEN Spain we welcome our new Director of Distribution and Hospitality Sales, Ricardo Edmundo Nuncio, while we celebrate the great professional and personal opportunity that Manuel Román starts in Mexico. A great colleague who will be missed for his resilience, his ability to overcome challenges and his solid leadership," said Etienne Strijp, President of HEINEKEN Spain.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in Spanish can be found here.

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