Molson Coors Enters Agreement With Coca-Cola to Launch New Brand Inspired by Simply Juices in the Alcohol Aisle
Following a successful first year for Topo Chico Hard Seltzer, Molson Coors will start by bringing Simply Spiked Lemonade to market in time for summer
Molson Coors Beverage Company (NYSE: TAP) has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s #1 chilled juice brand, Simply®. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Company, following a successful first year for Topo Chico® Hard Seltzer.
Simply Spiked Lemonade is set to hit shelves this summer.
Molson Coors
“Over the past two years, we’ve seen success by shaking up existing categories with new brands that have clear, compelling points of difference, like Coca-Cola's Topo Chico® Hard Seltzer, Vizzy Hard Seltzer and ZOA Energy Drink,” said Michelle St. Jacques, Molson Coors’ Chief Marketing Officer. “Now, we have a huge opportunity to leverage the power of Simply® – a brand known for real juice and big flavor – to disrupt the full-flavor alcohol segment in a way that’s never been done before.”
This summer, Molson Coors will start by launching the Simply Spiked Lemonade™ variety pack, inspired by some of Simply®’s best-selling non-alcoholic products, including Strawberry Lemonade, Watermelon Lemonade, Blueberry Lemonade and, of course, Signature Lemonade.
As The Coca-Cola Company’s second-largest U.S. brand in terms of net revenue after Coca-Cola, Simply® is a $1 billion+ and growing brand. Simply® can be found in 1 of every 2 American households and is famous for its high-quality juices. The bold, great-tasting flavors of the Simply® brand mix seamlessly with alcohol for cocktails, which inspired the ready-to-drink lineup.
“The Coca-Cola Company and Molson Coors have a thriving relationship in North America. The proof is in the success of Topo Chico Hard Seltzer’s national expansion and the introduction of Topo Chico Ranch Water Hard Seltzer,” said Dan White, Chief of New Revenue Streams, Coca-Cola North America Operating Unit. “With this momentum, we are excited to expand our relationship with products inspired by another one of our most valuable brands: Simply®. We believe people will be excited to try this delicious beverage when it arrives on shelves later this year.”
Simply Spiked Lemonade will be sold in slim-can 12pks as a variety pack, and 24oz standalone cans of select flavors. Learn more at molsoncoors.com/drinksimplyspiked or @DrinkSimplySpiked on Instagram.
Simply Spiked Lemonade and the national expansion of Topo Chico Hard Seltzer mark the latest initiatives to aggressively grow Molson Coors’ above premium portfolio as part of the company’s revitalization plan.
Molson Coors Beverage Company will produce, distribute and market Simply Spiked Lemonade as part of an agreement with The Coca-Cola Company.
Other news from the department research and development
Most read news
More news from our other portals
Last viewed contents
5 ways we’re fighting factory food waste with teamwork and technology - On International Day of Awareness of Food Loss and Waste, we check in with our factory frontline for the latest progress report on our fight against food waste.
Handy pen lights up when exposed to nerve gas or spoiled food vapors
What's so bad about processed foods? Scientists offer clues
New 3D-printing ink could make cultured meat more cost-effective - Researchers have found a way to use food waste for culturing meat, reducing production costs and helping to make cultured meat a viable option for feeding the world’s population.
RAPS impressed at the VIP Days 2025 during IFFA above the rooftops of Frankfurt - Spice and ingredient expert RAPS presented its latest product and technology solutions to an exclusive specialist audience.
Biotechnologically produced collagen in dietary supplements - GELITA & Geltor sign Memorandum of Understanding on Marketing
“Digital Enterprise” paves the way to Industrie 4.0 for companies of all sizes
Luc Belaire launches ZEUS, the largest champagne bottle in the world*. - With 45 liters ZEUS is currently the largest available champagne bottle in the world
What kind of meat will we eat in the future? The Rügenwalder Mühle provides answers
Medically tailored meal programs could yield significant health care savings across 49 US states - Simulation predicts that prescriptions for foods tailored to support millions of Americans with diet-sensitive conditions would reduce related expenses
Nescafé Espresso Concentrated range makes its European debut!
