After the beer price shock at the Oktoberfest

Knuspr freezes beer prices

18-Sep-2024
knuspr

Knuspr supplies the original Munich Oktoberfest beers

The 189th Wiesn starts in a few days. A particular focus this year: beer prices. For the first time, the price of a pint of beer exceeds the 15 euro mark. Nevertheless, the mood remains positive: according to a recent survey by online supermarket Knuspr in collaboration with Appinio, 42% of respondents in Bavaria are planning to visit the world's biggest folk festival. One in five is still undecided.

Beer type as a key factor for the choice of festival tent

For almost half of those surveyed (45%), the type of beer is the decisive factor when choosing a festival tent. Augustiner (28%), Paulaner (17%) and Hofbräu (8%) festival beers are particularly popular, with Paulaner being preferred by 25 to 34-year-olds. At the same time, 86% of those surveyed felt that the beer prices at this year's Oktoberfest were too high, and 60% have resolved to drink less beer at the Wiesn as a result.

Alternative beer preferences, non-alcoholic trend

It is not just the official Wiesn beers that are popular: 39% of those surveyed would also like to see beers that are not brewed in Munich served at the Wiesn - an attitude that is particularly widespread among younger respondents (50% of 16 to 24-year-olds). There is also a strong desire for alcohol-free alternatives: 54% are in favor of an alcohol-free tent, especially women (61%) and the younger generation (58%). One in three (32%) respondents plan to drink mainly non-alcoholic beer at this year's Oktoberfest, especially 34 to 44-year-olds (42%).

Knuspr freezes beer prices and brings the Wiesn home

Those who prefer to celebrate the Oktoberfest at home can benefit from a new promotion from Knuspr: the online supermarket has frozen the prices of five official Munich Oktoberfest beers and one other festival beer at the previous year's level. These include the Oktoberfest beers from Spaten, Löwenbräu, Hofbräu, Hacker-Pschorr, Paulaner and - as an additional treat - the festival beer from Giesinger Bräu. In keeping with the 189th anniversary of Oktoberfest, there is an 18.9% discount on the purchase of four or more festival beers - whether individually or in a crate.

Knuspr also delivers over 100 original Oktoberfest specialties directly to your door. These include the famous XXL Wiesn pretzels from Piller, roasted almonds from Feinkost Käfer and white sausages and Leberkäs from the Klobeck butcher's shop at Viktualienmarkt.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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