Alpro is the market leader
Study shows why almond drink is the fastest-growing milk alternative
The market for plant-based milk alternatives is growing rapidly. A study conducted by Alpro has now shown that almond drinks are an important factor in this development and are particularly popular with health-conscious consumers. The favorite among the products is the Alpro almond drink without sugar[2].
Alpro variety for every taste and enriched with important nutrients
Alpro
In the booming market for plant-based drinks, almond drinks are among the big winners - in fact, their growth is driving the entire industry forward. In March 2025, sales in the almond drink market rose by 43%, while the oat drink market only recorded an increase of 0.7% (in each case compared to the previous year). This makes almond the fastest-growing plant-based milk alternative[3].
Alpro study and market data: Almond drink is the consumers' favorite
According to a study commissioned by Alpro[4], which was conducted among 2,000 adults in Germany from March 11 to 17, 2025, 46% of almond drink users consume more of the drink today than they did three years ago. The mild taste, versatility and health benefits are particularly appreciated. The drink is particularly popular among 18 to 34-year-olds, who are paying more attention to nutritional values and environmental compatibility. The 35+ age groups are also increasingly discovering almond drinks for themselves.
Another important result of the study: 26% of participants consciously avoid sugar at breakfast, 40% at least try to limit it. Almond drinks with a low calorie content - especially sugar-free versions - are therefore an ideal choice for anyone who values a balanced diet and a conscious lifestyle.
Alpro is the market leader [1] in almond drinks (59 percent). The favorite among the products is Alpro Almond without sugar, which sets new standards in its segment: it is vegan, gluten-free and lactose-free and, with a market share of 39.9%, is the preferred almond drink among Germans. [3]
What makes Alpro almond drink so special
Tiina Decker, nutritionist at Danone, explains:"Alpro almond drinks are low in sugar and contain fewer calories than oat drinks, for example. The sugar-free Alpro Almond Drink even contains no sugar or carbohydrates at all. Thanks to the unsaturated fatty acids, the drink scores with a nutritionally valuable fatty acid profile. And not to forget: Like all Alpro drinks, the almond drinks also contain important vitamins such as vitamin B12, D and E as well as calcium."
Alpro Almond Drink without sugar is also suitable for people with certain allergies or intolerances, for example to cow's milk, gluten or soy. It is also the perfect base for delicious protein drinks or trendy recipes such as iced matcha. In a survey by the "Oh! Of the day" test institute, Alpro almond drinks were recommended by 98%[5].
Alpro variety for every taste and enriched with important nutrients
Thanks to decades of expertise,Alpro stands for high-quality plant-based nutrition in all its facets. In addition to the classic almond drink and the almond drink without sugar, the range includes various other plant-based drinks based on oats, soy and coconut.
Alpro plant-based drinks and plant-based yoghurt alternatives can help to add variety to your diet and are tailored to the needs of people who follow a vegan/vegetarian/flexitarian diet. Almost all Alpro products suitable for daily consumption are enriched with important nutrients such as calcium and important vitamins such as B12, B2 or D and are therefore based on the recommendations for plant-based milk alternatives from the German Nutrition Society (DGE). Alpro products are therefore a good way to provide yourself with nutrients in a simple and tasty way and even make up for possible supply gaps.
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[1] Nielsen, market leader almond market, turnover, food retail excl. discount, Mar 25
[2] Opinium (2025). On behalf of Danone.
[3] Nielsen, turnover, food retail excl. discount, L3M Mar 25.
[4] Calcium source. Calcium is needed to maintain normal bones. A varied and balanced diet and a healthy lifestyle are recommended for good health.
[5] Further information at www.ohoftheday.com/testberichte/alpro-mandel.305
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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