Taste is most important when buying confectionery
Representative consumer survey
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Sweets and snacks are one of the little pleasures of everyday life. But which aspects play the most important role when buying confectionery? The Federal Association of the German Confectionery Industry (Bundesverband der Deutschen Süßwarenindustrie e.V.) investigated this question in a representative consumer survey (Bilendi/August 2025, n=1,077).
At 81%, the answer option "taste" was far and away the most popular, with preferences for individual confectionery products being as varied as the people themselves.
For more than half (57%) of the 1,077 respondents, "price" is particularly important. A good third (33%) pay particular attention to the "brand", while for 23% the "childhood memories" of a confectionery are decisive. A total of 14% of Germans focus on "nutritional values", 12% consider "sustainability" to be a priority and a further 5% are primarily influenced by "advertising". Multiple answers were possible.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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