New Country Manager for HOBART Iberica

HOBART opts for internal candidate for Iberian expansion

11-Mar-2026
HOBART

David Diaz is the new country manager for HOBART Iberica

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HOBART announces the appointment of David Diaz as Country Manager for HOBART Iberica, effective January 1, 2026.

David holds a degree in Business Administration from the University of Castilla-La Mancha and brings extensive experience in the foodservice industry. Throughout several positions in international and local companies, he has built strong expertise in sales, marketing, and business development, as well as leadership experience in the sector.

Since joining HOBART in January 2024 as Area Sales Manager for Central and North-West Spain, David has played a key role in transforming the local infrastructure and positioning the business for accelerated growth.

In his new role, he will be responsible for leading and developing the Iberian business and driving continued market expansion.

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