More Organic Products for Everyone: Kaufland Launches Partnership with Naturland
Starting in 2027, the private-label brands K-Bio Organic and K-Plant Based will also be available in Naturland quality
Kaufland is launching a partnership with Naturland. With this move, the food retailer is taking the next strategic step in expanding its organic product lineup and building on its successful partnerships with Bioland and Demeter. The goal is to offer customers an even wider variety of high-quality organic foods while simultaneously strengthening organic farming and farming associations in the long term. Starting in 2027, customers will find products from Kaufland’s private labels K-Bio Organic and K-Plant-Based in Naturland quality in stores.
From fresh fruits and vegetables to sausages and cheeses, dairy products, and even frozen foods and canned goods: Demand for organic food among Germans is rising, as evidenced by the 2026 Industry Report from the German Organic Food Industry Association (BÖLW). “We firmly believe that organic food must be accessible to everyone—which is why we now offer over 550 items certified to organic standards through our private label, K-Bio Organic,” explains Lena Munk, Head of International Fresh Produce Purchasing at Kaufland. “The partnership with Naturland is now the next important step for our organic product line. It strengthens our private labels K-Bio Organic and K-Plant Based and enables us to make organic products even more visible to our customers in our stores in the future.” Kaufland is thus further advancing its commitment to mindful nutrition and, once again, promoting more resource-efficient farming methods, reduced tillage, and the preservation of natural habitats.
“With Kaufland, we’re gaining a partner that is passionately committed to advancing organic products. We’re united by the common goal of actively shaping the future of organic food. The exceptionally broad organic product range, the high priority placed on association-certified products, and the commitment to high-quality organic private labels make this partnership particularly valuable to us. Together, we want to strengthen resilient organic value chains and make organic products meeting Naturland quality standards available to even more people,” emphasizes Wilhelm Heilmann, Managing Director of Naturland Zeichen GmbH.
Naturland combines organic farming with social responsibility and, in many areas, goes well beyond the EU organic standard. This includes, among other things, the conversion of the entire farm to organic farming practices and the limitation of the total amount of organic fertilizer, in addition to the required ban on synthetic chemical pesticides and mineral fertilizers as stipulated by the EU Organic Regulation. In addition, strict guidelines apply to organic aquaculture and wild-caught fish throughout the entire supply chain, as well as high animal welfare standards through additional external animal welfare inspections at Naturland farms. Naturland farms must also guarantee fair working conditions, occupational safety, and employee participation worldwide. For Naturland, organic expertise and social responsibility are top priorities.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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