EDEKA Wins the 2026 MSC and ASC Award for Retailer of the Year
Both certification organizations recognize more than 15 years of commitment to certified fish and seafood
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- MSC and ASC Name EDEKA “Retailer of the Year 2026”
- An award recognizing the company’s long-standing commitment to more responsible fishing and aquaculture
- Wide selection of certified fish and seafood
Double success for EDEKA: EDEKA has once again received the MSC Award Germany 2026 and, for the first time, the ASC Award Germany 2026 in the categories “MSC Retailer of the Year” and “ASC Retailer 2026.” The organizations are thereby recognizing EDEKA’s long-standing commitment to more responsible fishing and aquaculture, as well as the expansion of certified fish and seafood products. The awards were presented last night at the ASC/MSC Blue Future Forum in Hamburg.
As one of Germany’s leading fish retailers, the EDEKA group is aware of its responsibility to protect the oceans. Healthy marine ecosystems are not only habitats for numerous animal and plant species but also a vital foundation for the long-term supply of fish and seafood. Against the backdrop of global challenges such as biodiversity loss and the increasing strain on natural resources, EDEKA has been working with the WWF for more than 15 years to promote more responsible fishing and fish farming. This includes a gradual transition to certified sources, taking into account the ratings in the WWF Fish Guide, and excluding endangered species from its product range. In doing so, EDEKA combines a wide selection with clear procurement standards. With approximately 1,000 fresh fish counters, EDEKA makes certified fish and seafood products available to consumers nationwide.
“We are very pleased about this double recognition. It honors our long-standing commitment to certified products and recognized standards in fisheries and aquaculture. Together with our partners, we are continuously working to further develop our product range. As a leading food retailer, we want to offer our customers a wide selection of responsibly sourced fish and seafood,” said Stephanie Finkbeiner, Head of Sustainability/CSR at EDEKA ZENTRALE Stiftung & Co. KG.
“The MSC award winners demonstrate just how diverse and effective a commitment to sustainable fishing can be. Through their participation in the MSC program, they are taking responsibility and providing important impetus. “We need exactly these kinds of role models to make a bigger difference together,” said Kathrin Runge, Program Manager for Germany, Austria, and Switzerland at the Marine Stewardship Council. “For me, this year’s ASC Awards beautifully illustrate just how diverse and long-term a commitment to certified aquaculture can be. The winners are making important contributions in very different ways to bringing the ASC program to life and raising the visibility of certified products in the market. Their ongoing dedication deserves our recognition and shows just how much can be achieved when stakeholders across the entire industry get involved,” adds Dennis Wittmann, Regional Manager for DACH and Central Eastern Europe at the ASC.
The MSC (Marine Stewardship Council) label identifies fish and seafood from certified wild fisheries, while the ASC (Aquaculture Stewardship Council) label identifies products from responsible aquaculture. Both labels help consumers make informed purchasing decisions. The EDEKA group, including Netto Marken-Discount, offers a wide range of products with both certifications and works throughout the supply chain to further develop fisheries and aquaculture and to strengthen recognized standards in the market.
EDEKA and Netto’s procurement requirements include giving preference to certified products, following the WWF Fish Guide, and excluding endangered species such as eel, shark, ray, and wild sturgeon. In addition, the group promotes transparency: QR codes on many private-label products provide information about the catch area, fishing method, or aquaculture origin. Through informational and promotional campaigns—such as the MSC and ASC “Check Your Fish” campaign supported by EDEKA—the alliance also raises awareness of certified fish and seafood and helps its customers make informed choices.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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