PepsiCo Names Enderson Guimaraes EVP, Global Categories And Operations
PepsiCo, Inc. (PEP) announced that Enderson Guimaraes, currently CEO, PepsiCo Europe, has been named Executive Vice President, Global Categories and Operations, PepsiCo. He will be responsible for overseeing the company's Global Beverage, Global Snacks and Global nutrition Groups; its Business & Information Solutions function; Global Procurement; Productivity; Supply Chain; and Corporate Strategy.
Enderson Guimaraes
PepsiCo Inc.
Guimaraes joined PepsiCo in 2011 as President, Global Operations. He also previously served as President of PepsiCo's Global Nutrition Group before becoming CEO of PepsiCo Europe in 2012.
Before joining to PepsiCo, Guimaraes served as an EVP at Electrolux and CEO of the company's €4.5 billion major appliances business for Europe, Africa and the Middle East. He also spent ten years at Philips Electronics and has worked for other leading CPG companies, including HP, P&G and Johnson & Johnson.
In his new role, Guimaraes assumes responsibilities previously held by Zein Abdalla, who is retiring at the end of this year as the company disclosed last month.
In addition, the company stated that Ramon Laguarta, currently President, Developing & Emerging Markets, PepsiCo Europe, has been named Chief Executive Officer, PepsiCo Europe. He will be responsible for overseeing the company's food and beverage business across Europe and food business in Sub-Saharan Africa.
Both Guimaraes and Laguarta will report to PepsiCo Chairman and CEO Indra Nooyi.
Laguarta joined PepsiCo in 1996 and has held a number of senior leadership positions that have contributed to the success of the company's European operations. He previously served as President, PepsiCo Eastern Europe Region, which includes Russia and the Commonwealth of Independent States. He also spent time as Commercial Vice President for PepsiCo Europe, General Manager for Iberia Snacks and Juices, and General Manager for Greece Snacks.
Before joining to PepsiCo, Laguarta served for Chupa Chups, S.A., Spanish confectionary company, where he held several international assignments in Europe and the U.S. (dpa)
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