Ready for take-off: NX-food, Eurowings and retail inmotion focus on new food trends
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The NX-food hub for innovative food solutions of METRO launched a new cooperation with the airline Eurowings and the in-flight service provider Retail inMotion.
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Up to four start-ups will present their products to customers in the Wings Bistro Magazine of Eurowings for a three-month test-listing and in case of successful trial will get permanently listed.
Applications can be submitted at nx-food.com. The first batch of start-up products will become available on Eurowings flights in August 2018.
NX-FOOD, the airline operator Eurowings and the in-flight service provider Retail inMotion launched a new cooperation. The objective is to bring new food products to Eurowings passengers. Up to four start-ups will get the opportunity to validate their products in the Wings Bistro Magazine for a threemonth validation phase. In case of successful trial, the products will get permanently listed. This will be decided by a jury of representatives from NX-FOOD, Eurowings and Retail inMotion. Applications can be submitted at NX-FOOD. The first batch of start-up products will become available on Eurowings flights in August 2018.
“We are excited to make our start-up products available at the 30,000 feet altitude”, shares Clément Tischer, Programme Manager at NX-FOOD. “Eager to promote innovative food to the wider audience, we offer our NX-FOOD startups an access to more than 2.000.000 passengers on around 20.000 of Eurowings flights within over 50 countries every month.”
NX-FOOD is short for Next Generation Food. The NX-FOOD hub is responsible for business development of new food solutions and concepts in the wholesale, retail and hospitality sectors. In the framework of its “Start-up Shelf” initiative, start-ups are offered access to selected wholesale stores of METRO Cash & Carry and Real hypermarkets to test their innovative products in a three-month market trial. After this piloting phase, a jury decides whether or not the product gets listed in the store assortment. The cooperation with Eurowings and Retail inMotion will work in a similar way: Start-ups can apply for a threemonth validation period on board of the Eurowings flights. A jury consisting of Eurowings, NX-FOOD and Retail inMotion representatives will nominate up to four winners per batch who may list their products in the Wings Bistro Magazine of Eurowings. Once the trial period is over, the jury will analyse the sales data and customer feedback and will decide which products will permanently remain on the Eurowings menu.
“Supporting these pioneering start-ups is clearly in line with our Eurowings brand values”, comments Katrin Rieger, Eurowings Vice President Customer Experience & Product. “We are thrilled to be taking this step with Retail inMotion and NX-FOOD and expect that the participating products will be a great addition to our Wings Bistro.”
“Our goal is always to support our clients by offering them the trendiest and most innovative items on their onboard retail programs”, comments José Lirio Silva, Head of Onboard Retail Europe at Retail inMotion. “This partnership with NX-FOOD is a great way for us to identify up-and-coming food products and trends and offer them directly to the passengers of Eurowings.”
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