Start-ups for the "Innovative Snacks Challenge" wanted

10-Jul-2019 - Germany

Sigma Europe announces the "Innovative snacks Challenge" in Europe - in cooperation with Eatable Adventures. The most promising start-ups in the food sector for the Sigma Group are being sought.

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Sigma Europe (Campofrio Food Group), one of the leading companies for sausage and ham specialities in Europe, has initiated the "Innovative Snacks Challenge" in cooperation with Eatable Adventures, a platform for innovative food start-ups. We are looking for the most progressive founding companies in the snack sector whose products meet the current tastes and zeitgeist of consumers and thereby serve future trends.

With its regional brands such as Aoste and Campofrio, Sigma Europe wants to contribute to a positive attitude and style of life for people and, in particular, meet the needs of a new generation. The aim of the initiative is to find new products and young start-ups with which the global snack market can be changed sustainably.

The Challenge encourages start-ups to present their solutions to the increased consumer demand for snack products. The focus here is on "health and nutrition", "trust and sustainability" and "enjoyment".

"The competition is a win-win situation for everyone - both for Sigma Europe and for the start-ups," explains José Vilches, Innovation Director of the Campofrio Food Group (Sigma Europe). "The collaboration will drive the spirit of innovation throughout the company, drive change and be a growth factor for Sigma."

The initiative specifically targets small companies that have completed their first financing deals, whose products are in the marketing phase and which have strong medium-term growth potential.

The final will take place on 3 October in Madrid. Start-ups will present their company to a jury including the Sigma board of directors. Criteria for the final selection are the degree of innovation, the team, the attractiveness for the consumer and the growth potential.

The winner will receive a grant of 10,000 euros and the chance to sign possible agreements on investments, support in the expansion of their business model and sales/distribution.

Start-ups can register to participate in the initiative by 15 August 2019 at: www.innovativesnacks.com (linked to the right of the article)

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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