National soccer player Thomas Müller invests in GREENFORCE
Financing supports establishment as leading supplier of plant-based food alternatives in Europe
GREENFORCE FUTURE food AG is getting another prominent investor with 112-time German national soccer player Thomas Müller. In addition to the management and the supervisory board, renowned institutional investors from continental Europe and the USA, as well as prominent private investors, have already invested in the company since the end of 2021, thanks to a successful placement of a capital increase of 15 million euros. The latter include, for example, the German TV presenter and entrepreneur Joko Winterscheidt and the food entrepreneur Michael Käfer, who is well-known in German-speaking countries. The funds generated from these capital measures will enable GREENFORCE to continue on its path to becoming one of the leading providers of plant-based food alternatives in Europe.
Thomas Müller about his investment in GREENFORCE: "I'm excited to become part of the GREENFORCE success story. GREENFORCE gives each of us the opportunity to make our nutrition more sustainable, healthier and yet incredibly delicious. My involvement is to help GREENFORCE become a leader in this future oriented market as quickly as possible."
Investments pave the way to becoming a leading supplier of plant-based food products The latest financing steps support the climate-neutral company's ambitions to establish itself as a leading
supplier of plant-based food alternatives in Europe. The investments will therefore be used primarily to accelerate growth, international expansion and the continued expansion of the future-oriented research and development center in Munich.
Successful expansion of the omnichannel sales concept GREENFORCE is a vegan food tech company and has been developing, marketing and distributing sustainable meat, fish, egg and dairy alternatives since 2020. With its innovative technology, the first plant-based meat substitute for self-mixing, GREENFORCE aims to
change the food industry for good. The company's omnichannel approach in e-commerce and food retailing (LEH) is the guarantee of success for its dynamic growth, which is also planned for 2022. There, the
company has grown to over 10,000 point-of-sales in less than 12 months. In addition to vegan Easy-To-Mix products in powder form, GREENFORCE is also selling its first fresh products on supermarket refrigerated shelves.
"We are proud that, in addition to renowned institutional investors, top athletes and popular figures such as Thomas Müller are also enthusiastic about GREENFORCE. Together, we are united by the goal of shaping the food transition towards a more sustainable future," adds Hannes-Benjamin Schmitz, Co-CEO and Board Member of GREENFORCE
International expansion being driven forward as planned At present, the focus of activity is still in Germany. However, since 2020 GREENFORCE has also been active in Austria and Switzerland (online and offline) and online in the Netherlands and the UK. After the products are already represented in the foodservice and gastronomy sectors in Italy, the launch in other distribution channels in this country is also planned in the near future.
GREENFORCE stands for sustainability and low-emission food alternatives GREENFORCE aims to drive a paradigm shift towards a healthy and sustainable lifestyle through plant-based food. Avoiding the consequences of climate change is a top priority. All products are 100 percent vegan and are manufactured in Germany. For this, the company received the Green Product Award and the PETA Vegan Food
Award in 2021. For the production of 100 grams of pea protein, about 48 times less land is needed compared to 100 grams of beef protein, as well as 8 times less water and 113 times less CO2 is emitted. In addition, GREENFORCE is carbon neutral, relies on green logistics and fully offsets unavoidable CO2 emissions through effective climate protection projects.
"With great strides, we are developing GREENFORCE into one of the leading suppliers of plant-based food alternatives in Europe. We want a paradigm shift towards a healthy and sustainable lifestyle. By doing so, we focus on quality, sustainability and avoiding the consequences of climate change. Investors like Thomas Müller are helping us to achieve our goals," explains Thomas Isermann, founder and CEO of GREENFORCE.
GREENFORCE FUTURE FOOD AG
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